Ben Preiss — October 16, 2007 — Lifestyle
References: theaustralian.news.au & news.wired
According to a recent study, the difference between people who crave chocolate and those who don't, is that the cravers are host to bacteria that "need" that chocolate. Everybody has a very large and diverse population of bacteria living in their digestive tract. The composition of these populations varies from person to person.
A recent British study found that half of people that suffer from depression crave chocolate and feel better when they eat it. Is that just the bacteria messing with their heads? I think the scientists have some work to do here.
A recent British study found that half of people that suffer from depression crave chocolate and feel better when they eat it. Is that just the bacteria messing with their heads? I think the scientists have some work to do here.
Trend Themes
1. Chocolate Cravings - Opportunity for developing innovative products or services that cater to individuals experiencing chocolate cravings.
2. Gut Bacteria - Potential for disruptive technologies or therapies targeting gut bacteria to control or alter chocolate cravings.
3. Digestive Health - Opportunity for developing products or solutions that promote a healthy gut microbiome and reduce chocolate cravings.
Industry Implications
1. Food & Beverage - Innovative food and beverage companies can explore creating snacks or drinks that satisfy chocolate cravings in a healthier way.
2. Health & Wellness - Disruptive products or services in the health and wellness industry can target gut bacteria to modify chocolate cravings and improve mental well-being.
3. Life Sciences - Companies in the life sciences industry can research and develop new therapies or interventions that modulate gut bacteria to alleviate chocolate cravings and improve overall health.
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