The Courts Megastore Combines Goods American and Asian Brands
Laura McQuarrie — December 17, 2015 — Business
As a well-known retailer of electronics and housewares, Courts Singapore is hoping to take its business to the next level with a newly opened Courts Megastore in Tampines.
Courts Singapore is now offering hardware supplies as part of a new partnership with American brand ACE Hardware. The megastore spans 8,000 square feet and carries more than 15,000 brand products that include tools for quick home fixes, as well as full-on DIY projects that will satisfy a consumer's need for cost, quality and selection. By collaborating with this established American retailer, Courts Singapore is positioning itself as an all-in-one location for practical home products and repair goods.
Since many people living in Singapore don't have garages, balconies or gardens, the choice to work with ACE Hardware was based on the belief that consumers will be embracing small DIY projects within the home. Prices at the new Ace Home Improvement Solutions are competitive against the local market.
Courts Singapore is now offering hardware supplies as part of a new partnership with American brand ACE Hardware. The megastore spans 8,000 square feet and carries more than 15,000 brand products that include tools for quick home fixes, as well as full-on DIY projects that will satisfy a consumer's need for cost, quality and selection. By collaborating with this established American retailer, Courts Singapore is positioning itself as an all-in-one location for practical home products and repair goods.
Since many people living in Singapore don't have garages, balconies or gardens, the choice to work with ACE Hardware was based on the belief that consumers will be embracing small DIY projects within the home. Prices at the new Ace Home Improvement Solutions are competitive against the local market.
Trend Themes
1. Collaborative Retail Partnerships - Courts Singapore's partnership with ACE Hardware demonstrates the trend of retailers collaborating to offer a wider range of products and services to consumers.
2. All-in-one Retail Destination - Courts Singapore's Megastore aims to be a one-stop shop for all home products and repair goods, reflecting the trend of retailers providing comprehensive solutions to customers.
3. Growing DIY Culture - The collaboration between Courts Singapore and ACE Hardware highlights the trend of a growing do-it-yourself culture, particularly in urban areas where space for traditional DIY activities is limited.
Industry Implications
1. Retail - The partnership between Courts Singapore and ACE Hardware represents a disruptive innovation opportunity for the retail industry, showcasing the potential benefits of collaboration in expanding product offerings.
2. Home Improvement - The Megastore's focus on hardware supplies and DIY projects demonstrates a disruptive innovation opportunity within the home improvement industry, catering to the evolving needs and preferences of consumers.
3. Consumer Electronics - By expanding their product range to include hardware supplies, Courts Singapore is capitalizing on a disruptive innovation opportunity in the consumer electronics industry, positioning themselves as a more comprehensive retailer for practical home solutions.
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