These New Costa Coffee Products Come in Several Varieties
Michael Hemsworth — May 28, 2020 — Marketing
References: coca-colahellenic & foodbev
A new range of Costa Coffee products have been announced by the Coca-Cola HBC brand to help offer European consumers with a way to enjoy premium coffeehouse drinks from anywhere. The products are available now in Poland, Bulgaria and Hungary with availability expected soon in Switzerland, Greece, Croatia, Romania, Slovenia, Ireland and Northern Ireland with additional launches later in 2020. The range includes roast and ground coffee, whole beans, coffee pods and more.
CEO of Coca-Cola HBC Zoran Bogdanovic spoke on the new Costa Coffee products saying, "We are delighted to be able to offer our customers an at-home Costa Coffee experience for their shoppers/consumers to enjoy. Building on the power of the Costa brand, we are working closely together with our customers in cafes, bars and hotels to offer Costa Coffee when safe to reopen. This move reinforces the strength, breadth and flexibility of our portfolio and marks the start of our long-term growth plan to provide Costa Coffee, whatever and wherever the occasion across all our 28 markets.”
CEO of Coca-Cola HBC Zoran Bogdanovic spoke on the new Costa Coffee products saying, "We are delighted to be able to offer our customers an at-home Costa Coffee experience for their shoppers/consumers to enjoy. Building on the power of the Costa brand, we are working closely together with our customers in cafes, bars and hotels to offer Costa Coffee when safe to reopen. This move reinforces the strength, breadth and flexibility of our portfolio and marks the start of our long-term growth plan to provide Costa Coffee, whatever and wherever the occasion across all our 28 markets.”
Trend Themes
1. At-home Coffeehouse Products - Coca-Cola HBC can explore the trend of integrating technology like IoT to innovate and offer in-home coffee-making solutions.
2. Premium Coffeehouse Drinks - Brands in the coffee industry can invest in creating premium coffeehouse-like products for consumers to enjoy at home.
3. Expansion of Coffee Product Range - Companies in the coffee industry can expand their product range like Costa Coffee did to cater to different preferences and markets.
Industry Implications
1. Coffee - Companies in the coffee industry can innovate by expanding beyond the traditional coffee shop model and offering at-home coffee-making solutions.
2. Beverage Manufacturing - The development of new at-home coffee products can inspire other beverage manufacturers to expand their product ranges and invest in more premium offerings.
3. Retail - Retail stores can innovate by offering a wider variety of premium at-home coffee products to cater to the growing demand for café-style drinks at home.
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