Cosmopolitan Magazine Now Offers a Try-On Feature for Beauty Looks
Laura McQuarrie — September 7, 2018 — Marketing
References: cosmopolitan & wwd
The latest Cosmopolitan magazine has been launched in partnership with Macy's and offers a shoppable, virtual try-on feature on its print pages that allow readers to effortlessly purchase products from the department store.
To try the technology that has been integrated into the pages of the print magazine, readers must download the YouCam app to be able to scan specific pages. From there, readers are able to virtually test out different beauty looks on their own face and proceed to make a purchase via Macy's online store if desired.
Going forward, Cosmopolitan magazine plans to include a new try-on beauty look every month, while Macy's plans to implement the innovative try-on technology in its department stores.
To try the technology that has been integrated into the pages of the print magazine, readers must download the YouCam app to be able to scan specific pages. From there, readers are able to virtually test out different beauty looks on their own face and proceed to make a purchase via Macy's online store if desired.
Going forward, Cosmopolitan magazine plans to include a new try-on beauty look every month, while Macy's plans to implement the innovative try-on technology in its department stores.
Trend Themes
1. Virtual Try-on Technology - Incorporating virtual try-on technology in print media for makeup and beauty could revolutionize the way we shop for these products.
2. Magazine-department Store Partnerships - Partnering with department stores to offer virtual try-on features in print media could be a game-changer for magazines.
3. Augmented Reality Shopping - Integrating augmented reality into the shopping experience could disrupt traditional shopping methods by allowing consumers to virtually try on and purchase products from the comfort of their own home.
Industry Implications
1. Magazine Publishing - Magazine publishers can use virtual try-on technology to create new revenue streams by partnering with department stores to drive online sales.
2. Retail - Department stores can implement augmented reality shopping experiences to improve customer engagement and increase sales.
3. Beauty and Cosmetics - Beauty and cosmetics companies can leverage virtual try-on technology to provide customers with a more personalized shopping experience and drive online sales.
3.8
Score
Popularity
Activity
Freshness
