The Brand Corphes's Products are Inspired by Storytelling
Mishal Omar — March 22, 2017 — Lifestyle
References: luminous.gr & packagingoftheworld
The brand Corphes is based in Athens, Greece and it enlisted the creative agency Luminous Design Group to create the packaging for its products.
The brand offers juice and jam, both of which are based in blackberries. The fruits that make up the products were "harvest in the highest altitude of natural agriculture in Greece,' a fact which is stated on the products and that inspires its illustration. The agency did not want to use color in its design of the glass bottles the products come in, and so decided to use white labeling and drawings – which stand out due to the deep purple hue of the blackberry-based juices and jams.
Corphes' products feature contemporary designs along with more mythical imagery.
The brand offers juice and jam, both of which are based in blackberries. The fruits that make up the products were "harvest in the highest altitude of natural agriculture in Greece,' a fact which is stated on the products and that inspires its illustration. The agency did not want to use color in its design of the glass bottles the products come in, and so decided to use white labeling and drawings – which stand out due to the deep purple hue of the blackberry-based juices and jams.
Corphes' products feature contemporary designs along with more mythical imagery.
Trend Themes
1. Greek-origin Produce - Opportunity for companies to market locally grown produce from Greece, highlighting its unique growing environment.
2. Mythical-imagery Packaging - Incorporating mythical and folkloric elements in packaging design can create a unique selling point for food products.
3. Natural-agriculture Sourcing - Customers are increasingly seeking out products made from sustainably sourced and naturally grown ingredients.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to highlight the unique qualities of locally sourced and naturally grown produce.
2. Design and Packaging - Opportunity for design and packaging companies to offer unique and creative solutions for food and beverage products.
3. Agriculture and Farming - Opportunity for companies specializing in sustainable and natural agriculture to partner with food and beverage companies to supply increasingly mindful customers.
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