Copenhagen Metro Launches a Campaign Highlighting Its Speed
Grace Mahas — October 8, 2019 — Marketing
References: hjaltelinstahl & thedrum
Copenhagen Metro recently teamed up with creative design agency Hjaltelin Stahl to launch two hilarious and relatable commercials that depict the somewhat frustrating aspects of using the subway.
The first commercial, titled 'Morning Tremens,' shows a partygoer returning home after a night of fun only to release she has sat beside a family of eager and happy-go-lucky tourists. The family begins eating some unusual snacks including eggs, mackerel -- a type of fish, and roblechon -- a strong-smelling cheese. The commercial states "Fortunately, you'll be on your way soon," letting viewers know this unpleasant journey will be over shortly.
The second commercial, called 'Goth Life' depicts two goth friends entering a cart filled with peppy choir singers. Once again, the commerical lets users know the efficiency of the train system and that passengers will only be aboard for a short period of time.
The first commercial, titled 'Morning Tremens,' shows a partygoer returning home after a night of fun only to release she has sat beside a family of eager and happy-go-lucky tourists. The family begins eating some unusual snacks including eggs, mackerel -- a type of fish, and roblechon -- a strong-smelling cheese. The commercial states "Fortunately, you'll be on your way soon," letting viewers know this unpleasant journey will be over shortly.
The second commercial, called 'Goth Life' depicts two goth friends entering a cart filled with peppy choir singers. Once again, the commerical lets users know the efficiency of the train system and that passengers will only be aboard for a short period of time.
Trend Themes
1. Hilarious Commercials - Copenhagen Metro's hilarious commercials showcase an opportunity for brands to use humor in advertising to engage and entertain their audience.
2. Relatable Advertising - Copenhagen Metro's relatable commercials highlight the potential for brands to connect with consumers by depicting everyday situations in their marketing campaigns.
3. Efficient and Speedy Services - Copenhagen Metro's emphasis on the speed and efficiency of their services presents an opportunity for transportation companies to promote their own fast and reliable offerings.
Industry Implications
1. Transportation - Copenhagen Metro's commercials illustrate the potential for transportation companies to use creative advertising to highlight the benefits and convenience of their services.
2. Tourism - Copenhagen Metro's commercials featuring tourists present an opportunity for the tourism industry to promote local attractions and experiences to a global audience.
3. Creative Design - Copenhagen Metro's collaboration with a creative design agency showcases the potential for the design industry to create innovative and engaging advertising campaigns for various brands and businesses.
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