Virgin Trains Launched the Final Whistle Campaign to Mark Its End
Grace Mahas — November 21, 2019 — Marketing
Virgin Trains will no longer be running the West Coast Mainline after 22 years of service, and to mark this end, the company released a hilarious commercial to notify its customers called 'The Final Whistle.' The video is a spoof of the music video 'Final Whistle' staring Sir Richard Branson and uses the hilarious soundtrack of '(I've Had) The Time of my Life' to shows the train's history from 1997 to 2019.
It begins with Branson looking into the camera saying "Thank you for using Virgin Trains' after which he starts playing the song from a boombox on his shoulder. The Final Whistle campaign also features Shaun Williamson from 'Barry from Eastenders', drag icon Anna Phylastic, and football presenter Chris Kamara.
It begins with Branson looking into the camera saying "Thank you for using Virgin Trains' after which he starts playing the song from a boombox on his shoulder. The Final Whistle campaign also features Shaun Williamson from 'Barry from Eastenders', drag icon Anna Phylastic, and football presenter Chris Kamara.
Trend Themes
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2. Hilarious Closing Train Ads - Disruptive innovation opportunity: Develop humorous advertising campaigns to engage customers and create buzz during important company milestones.
3. Celebrity Endorsements in Train Advertising - Disruptive innovation opportunity: Collaborate with well-known personalities to enhance brand recognition and create memorable advertising experiences in the transportation industry.
Industry Implications
1. Transportation - Disruptive innovation opportunity: Introduce innovative modes of transportation that prioritize convenience, sustainability, and customer experience.
2. Advertising - Disruptive innovation opportunity: Explore new approaches to advertising that captivate audiences and create a lasting impression.
3. Entertainment - Disruptive innovation opportunity: Utilize celebrities and popular culture to enhance brand engagement and entertainment value in various industries.
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