Philadelphia Launched the 'Philly Series 5' for the Holidays
Riley von Niessen — November 19, 2020 — Marketing
References: phillyseries5
Philadelphia Cream Cheese is joining in on the excitement surrounding the release of the PlayStation 5 and Xbox Series X with its own console-themed launch, called the 'Philly Series 5.'
The playfully marketed campaign promotes the a DIY cheesecake kit, which is made to look like the next-gen console from PlayStation. The kit boasts five cream cheese bricks of power, 3D cookies, a "dual egg processor," UHD white chocolate, and "tastes like 4K resolution." Available for just $5, the limited edition set includes a specially shaped pan, wax paper, and all the key ingredients needed to craft the perfect console cheesecake. The kit also comes with instructions on how to "install your Philly Series 5 cheesecake," ensuring users get a delectable dessert that they can enjoy with their loved ones over the holidays.
Image Credit: Philadelphia
The playfully marketed campaign promotes the a DIY cheesecake kit, which is made to look like the next-gen console from PlayStation. The kit boasts five cream cheese bricks of power, 3D cookies, a "dual egg processor," UHD white chocolate, and "tastes like 4K resolution." Available for just $5, the limited edition set includes a specially shaped pan, wax paper, and all the key ingredients needed to craft the perfect console cheesecake. The kit also comes with instructions on how to "install your Philly Series 5 cheesecake," ensuring users get a delectable dessert that they can enjoy with their loved ones over the holidays.
Image Credit: Philadelphia
Trend Themes
1. Console-themed DIY Kits - Opportunities for other food brands to create their own console-themed DIY kits to tap into the excitement surrounding the release of next-gen gaming consoles.
2. Limited Edition Holiday Kits - Brands across various industries can create limited edition holiday kits to increase sales and build brand loyalty during the festive season.
3. Playful Marketing Campaigns - Brands can use playful marketing campaigns to engage with their audience and capture their attention.
Industry Implications
1. Food Industry - The food industry can tap into the excitement surrounding the release of next-gen gaming consoles by creating console-themed DIY kits like the Philly Series 5.
2. Retail Industry - Retail brands can create limited edition holiday kits to entice customers and increase sales during the holidays.
3. Marketing/advertising Industry - The marketing and advertising industry can help brands create playful and engaging campaigns like the Philly Series 5 to capture their audience's attention.
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