Guinness Cooking Paste Appeals to Experimental Cooks at Home
Laura McQuarrie — September 22, 2021 — Lifestyle
References: theflavapeople & fabnews.live
Guinness Cooking Paste was created by Diageo and The Flava People and it captures the taste of the stout for use in everything from chili and casserole to stew. The cooking paste blends Guinness, honey and soy to add a rich depth of flavor to a variety of meals. Thanks to its smoky and malty flavor, the beer balances out the sweetness of the paste.
The product is said to appeal to the "wet herbs" shopper, as well as those who are likely to purchase garlic puree or chili paste. All of these easy-to-use ingredients share the commonality of being full of great flavors and convenience.
Guinness, often described as "the beer of taste" is often worked into home cooking recipes and this cooking paste makes it easy to add the premium flavors of the stout.
The product is said to appeal to the "wet herbs" shopper, as well as those who are likely to purchase garlic puree or chili paste. All of these easy-to-use ingredients share the commonality of being full of great flavors and convenience.
Guinness, often described as "the beer of taste" is often worked into home cooking recipes and this cooking paste makes it easy to add the premium flavors of the stout.
Trend Themes
1. Home Cooking Pastes - Cooking pastes make it easy for experimental home cooks to experiment with new and exciting flavors
2. Beer-inspired Ingredients - Beer-inspired cooking ingredients are emerging as a popular trend in the culinary world.
3. Diy-flavor Boosters - DIY cooking aids are gaining traction as they offer convenience and a quick way to infuse flavors into dishes.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can innovate by creating cooking ingredients inspired by popular alcoholic beverages.
2. Consumer Goods - Companies in the consumer goods industry can capture the niche audience of experimental home cooks by offering a range of convenient and innovative cooking aids.
3. E-commerce - E-commerce platforms are well positioned to sell and market niche cooking ingredients due to their wide access to customers and ease of distribution.
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