These Guinness Recipe Mixes Come in Three Options to Choose From
Michael Hemsworth — June 9, 2021 — Marketing
References: theflavapeople & foodbev
These Guinness recipe mixes have been developed through a partnership between Diageo and The Flava People as a range of cooking products for consumers looking to shake up their roster of recipes. The cooking mixes come in three varieties to choose from including Chilli Con Carne, Steak & Guinness Ale Pie and Sausage Casserole, which are each formulated to have the essence of Guinness beer in the mix. The products can be used to create one specific recipe, while also being well-suited for being mixed up into a range of different dishes.
The Guinness recipe mixes are each made without any artificial flavors or colors in the mix, while also being vegan-friendly. The products are being launched exclusively into Tesco locations in the UK at a price point of £1 each.
The Guinness recipe mixes are each made without any artificial flavors or colors in the mix, while also being vegan-friendly. The products are being launched exclusively into Tesco locations in the UK at a price point of £1 each.
Trend Themes
1. Beer-flavored Cooking Mixes - The rise of beer-flavored cooking mixes presents a unique opportunity for beverage companies to enter food markets.
2. Alternative Ingredients in Food Products - The use of alternative ingredients such as beer in food products presents an opportunity for companies to appeal to the growing consumer interest in unique and sustainable food options.
3. Vegan-friendly Food Products - The trend of vegan-friendly food products creates a chance for companies to tap into the plant-based food market by using sustainable and ethical ingredients.
Industry Implications
1. Beverage Industry - Beverage companies can leverage their expertise in flavors and ingredients to expand into the food market by exploring beer-flavored cooking mix products.
2. Food Industry - The use of alternative ingredients such as beer in food products presents an opportunity for companies to appeal to the growing consumer interest in unique and sustainable food options.
3. Plant-based Food Industry - The trend of vegan-friendly food products creates a chance for plant-based food companies to tap into the mainstream market by developing innovative yet sustainable food options.
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