The Ginsters Smoky Steak & Guinness Slice is Launching Nationwide
Michael Hemsworth — March 12, 2021 — Marketing
The Ginsters Smoky Steak & Guinness Slice is one of the latest products from the UK-based pastry brand that was created in collaboration with Guinness to offer a tasty new take on a classic. The pastry is made with 100% British farmed beef along with potato, onion, carrot, leek, swede black treacle, chestnut mushrooms, garlic and real Guinness beer. The product is wrapped in the brands signature 80-layer puff pastry and paired with a smoked salt-infused gravy.
Managing Director of Ginsters Sam Mitchell spoke on the new Ginsters Smoky Steak & Guinness Slice saying, "We have come together with Guinness to contemporise a traditional recipe with our combined signature taste. Ginsters’ chefs and Guinness master brewers have created a bold new flavour which brings vibrancy into the subcategory while elevating the at-home mealtime occasion."
Managing Director of Ginsters Sam Mitchell spoke on the new Ginsters Smoky Steak & Guinness Slice saying, "We have come together with Guinness to contemporise a traditional recipe with our combined signature taste. Ginsters’ chefs and Guinness master brewers have created a bold new flavour which brings vibrancy into the subcategory while elevating the at-home mealtime occasion."
Trend Themes
1. Beer-infused Foods - The trend of incorporating beer as an ingredient in food products offers opportunities for collaboration between food and alcohol brands, creating unique flavors for consumers.
2. Collaborative Product Development - The collaboration between Ginsters and Guinness for the creation of the Smoky Steak & Guinness Slice demonstrates the potential for joint product development, combining the strengths of different brands to create something new and exciting.
3. Premium Convenience Foods - Ginsters' use of high-quality, locally-sourced ingredients and Guinness beer in the creation of the Smoky Steak & Guinness Slice highlights the potential for premium, convenient food products that offer unique and sophisticated flavor profiles.
Industry Implications
1. Food and Beverage - The Food and Beverage industry stands to benefit from the growth of the beer-infused food trend, particularly in the development of new product offerings and collaborations with alcohol brands.
2. Alcohol - The Alcohol industry can collaborate with food brands to offer a wider range of alcoholic products infused with their signature flavors, appealing to a millennial and Gen Z audience that values experiential and unique offerings.
3. Convenience Foods - The Convenience Foods industry can tap into the premium and sophisticated trend set by the Ginsters Smoky Steak & Guinness Slice, offering high-quality, locally-sourced ingredients in convenient and accessible meal options for busy consumers.
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