Keebler & Stuffed Puffs are Remixing a Classic Campfire Treat
Laura McQuarrie — May 25, 2021 — Lifestyle
References: stuffedpuffs & prnewswire
Keebler and Stuffed Puffs are inspiring families to enjoy cookie S'mores this summer and participate for their chance to win a backyard makeover. Through the Ibotta app, people are invited to purchase packs of Keebler cookies and bags of Stuffed Puffs Filled Marshmallows to create remixed versions of campfire S'mores. Once a purchase has been verified through the app, users are automatically entered to win exclusive prizes.
Since Keebler makes more than 30 varieties of cookies like Fudge Stripes and Coconut Dreams, and Stuffed Puffs puts a twist on marshmallows with Classic Milk Chocolate and Chocolate-on-Chocolate flavors, there are tons of ways to enjoy sweet S'mores this summer.
Some of the prizes that are up for grabs included co-branded blankets, coupons, and even merch autographed by DJ, music producer and artist Marshmello.
Since Keebler makes more than 30 varieties of cookies like Fudge Stripes and Coconut Dreams, and Stuffed Puffs puts a twist on marshmallows with Classic Milk Chocolate and Chocolate-on-Chocolate flavors, there are tons of ways to enjoy sweet S'mores this summer.
Some of the prizes that are up for grabs included co-branded blankets, coupons, and even merch autographed by DJ, music producer and artist Marshmello.
Trend Themes
1. Remixing Classic Treats - Opportunity for food and snack companies to collaborate and create innovative twists on classic treats to attract new audiences and generate buzz.
2. App-integrated Promotions - Opportunity for companies to integrate with popular mobile apps like Ibotta to offer exclusive promotions and incentives, ultimately driving sales and customer engagement.
3. Interactive Giveaways - Opportunity for companies to create interactive giveaways that engage customers and create a sense of community while promoting their products or services.
Industry Implications
1. Confectionery - Remixing classics like S'mores presents an opportunity for confectionery companies to create new and exciting products that appeal to a wider audience and generate buzz.
2. Mobile Apps - Partnering with food and snack companies to offer exclusive promotions like the Keebler and Stuffed Puffs S'mores campaign presents an opportunity for mobile apps like Ibotta to drive user engagement and retention.
3. Consumer Goods/prize Promotion - Offering interactive giveaways and prizes like a backyard makeover or autographed merchandise presents an opportunity for consumer goods companies to engage with customers and promote their brand.
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