Blue Bunny & Stuffed Puffs Teamed Up to Reinvent a Campfire Classic
Laura McQuarrie — April 13, 2023 — Lifestyle
References: foodbusinessnews.net & bluebunny
S'mores sandwiches, a classic campfire treat, have been reinvented as a delectable frozen dessert thanks to Blue Bunny and stuffed marshmallow brand Stuffed Puffs. The all-new Blue Bunny x Stuffed Puffs frozen dairy dessert sandwiches will soon be available in classic s'mores and salted caramel s'mores varieties, both of which are said to "taste like nights around the campfire."
Sold in packs of four, these s'mores sandwiches uplevel the traditional campfire treat with a generous amount of filling, plus flavored swirls.
In a world that often feels uncertain and fast-paced, nostalgic flavors offer a way for people to relive positive memories and find comfort in familiarity. S'mores reinvented as a frozen treat offers the same taste and fun experience of traditional s'mores, but with the added benefit of being refreshing, mess-free and more convenient.
Sold in packs of four, these s'mores sandwiches uplevel the traditional campfire treat with a generous amount of filling, plus flavored swirls.
In a world that often feels uncertain and fast-paced, nostalgic flavors offer a way for people to relive positive memories and find comfort in familiarity. S'mores reinvented as a frozen treat offers the same taste and fun experience of traditional s'mores, but with the added benefit of being refreshing, mess-free and more convenient.
Trend Themes
1. Nostalgic Frozen Treats - Opportunity to create more frozen treats that leverage nostalgia and familiarity to offer both a comforting experience and a sense of novelty.
2. Upscaled Classic Snacks - Opportunity to create modernized versions of classic snacks that offer more flavor options or novel ingredients to attract a new audience.
3. Convenience-focused Desserts - Opportunity to develop desserts that focus on ease of use, such as pre-packaged portions or easy-to-prepare formats.
Industry Implications
1. Frozen Desserts - Opportunity to leverage novel flavors and formats to create new frozen desserts that appeal to consumers looking for both nostalgia and novelty.
2. Snack Foods - Opportunity to create unique snack treats with updated ingredients, flavors, or formats that appeal to consumers looking for both convenience and indulgence.
3. Food Packaging - Opportunity to develop packaging designs that cater to consumers' convenience needs and align with the nostalgic vibe of the products they contain.
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