The Convivencia Sin Violencia Campaign Urges People to Stop the Cycle
Meghan Young — February 27, 2013 — Marketing
References: alazraki.mx & ibelieveinadv
The Convivencia Sin Violencia campaign illustrates the tag line, "Violence leads to violence." This important message, to say the very least, is accompanied by customized vector sign pictograms, which show violent acts in a perpetual cycle. Whether it is a man kicking his dog only to be snapped at later or a gang of bullies beating somebody up who then returns the favor by shooting a gun at them, violence is never the answer.
Conceived and executed by Alazraki Networks, an ad agency based in México, the Convivencia Sin Violencia campaign was art directed by Alonso Lozano, Enrique Guzman and Jorge Rendón with creative direction by Angel Iglecias and Jorge Rendón. It is refreshing to see that real images of violence were not used considering that would also perpetuate the situation.
Conceived and executed by Alazraki Networks, an ad agency based in México, the Convivencia Sin Violencia campaign was art directed by Alonso Lozano, Enrique Guzman and Jorge Rendón with creative direction by Angel Iglecias and Jorge Rendón. It is refreshing to see that real images of violence were not used considering that would also perpetuate the situation.
Trend Themes
1. Anti-violence Campaigns - The use of creative campaigns to spread the message that violence leads to more violence provides opportunities for impactful anti-violence initiatives.
2. Customized Vector Sign Pictograms - The use of customized vector sign pictograms can create powerful imagery that helps to clearly illustrate messaging and is disruptive within the advertising industry.
3. Non-violent Advertising - The trend towards non-violent advertising can disrupt traditional advertising strategies and create opportunities for more positive messaging.
Industry Implications
1. Advertising - The advertising industry has opportunities to create impactful campaigns with a powerful message without relying on visual violence to convey relevant messages.
2. Non-profit Organizations - Nonprofit organizations working to curb domestic violence and promote peaceful expressions can create campaigns that feature similar pictogram messages and campaigns.
3. Government - Governments worldwide can utilize similar campaigns to promote peace and spread awareness about the consequences of violence on society.
3
Score
Popularity
Activity
Freshness
