Conscious Coconuts and MTC Empower Disabled Adults
Elena Rahman — December 10, 2021 — Social Good
References: consciouscoconut
Conscious Coconut is a clean, vegan, and socially-conscious coconut oil brand. Its partnership with Macdonald Training Center (MTC) empowers disabled adults by offering packaging jobs to qualified candidates. Conscious Coconut employs adults with physical and cognitive disabilities and those with hearing impairments.
Folks working under the MTC program are responsible for packaging all finished coconut oils at the brand's fulfillment center, including the Not Your Ordinary Coconut Oil Jar. The product is made with fair trade, virgin, and hand-pressed coconut oil. It is sustainably packaged and boasts vitamin E, antimicrobial, and anti-inflammatory properties in every Not Your Ordinary Coconut Oil Jar. Each coconut used in the formulation is processed within 48 hours of harvest to guarantee freshness.
Image Credit: Conscious Coconut
Folks working under the MTC program are responsible for packaging all finished coconut oils at the brand's fulfillment center, including the Not Your Ordinary Coconut Oil Jar. The product is made with fair trade, virgin, and hand-pressed coconut oil. It is sustainably packaged and boasts vitamin E, antimicrobial, and anti-inflammatory properties in every Not Your Ordinary Coconut Oil Jar. Each coconut used in the formulation is processed within 48 hours of harvest to guarantee freshness.
Image Credit: Conscious Coconut
Trend Themes
1. Socially-conscious Brand Partnerships - The partnership between Conscious Coconut and MTC to empower disabled adults through packaging jobs offers an opportunity for other socially-conscious brands to collaborate with organizations that support marginalized groups.
2. Inclusive Employment Opportunities - Conscious Coconut's employment of adults with disabilities highlights a trend towards creating more inclusive job opportunities in the workforce.
3. Sustainable and Fair Trade Products - The increased demand for sustainably packaged and fairly sourced products presents an opportunity for brands to incorporate these values into their offerings and attract socially-conscious consumers.
Industry Implications
1. Health and Beauty - Socially-conscious coconut oil brands like Conscious Coconut are disrupting the traditional health and beauty industry by offering products with sustainable and ethically sourced ingredients.
2. Social Enterprise - The partnership between Conscious Coconut and MTC showcases the potential of social enterprises to create a positive impact by prioritizing social and environmental values alongside profit.
3. Community-based Organizations - More community-based organizations like MTC could partner with brands to provide inclusive employment opportunities and create positive change in marginalized communities.
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