Confetti Veggie Chips are Minimally Processed and Not Deep Fried
Michael Hemsworth — August 4, 2022 — Marketing
References: us.confettisnacks & preparedfoods
The Confetti veggie chips are a health-focused alternative to conventional snack chips for consumers to choose instead when looking for a more beneficial alternative.
The snack is crafted using unsellable vegetables that have been minimally processed before being cooked using low heat to help the ingredients retain their nutrients. The final product highlights the natural beauty of the ingredients like purple sweet potatoes, radishes, carrots and mushrooms.
The Confetti veggie chips were developed by Betty Lu and come in a range of options inspired by Singapore as well as her international travels. This includes the original Veggie Chips in Tandoori Curry, Green Curry, Teriyaki BBQ and Summer Truffle, while the Mushroom chips come in Black Truffle, Tandoori Curry and Green Curry.
The snack is crafted using unsellable vegetables that have been minimally processed before being cooked using low heat to help the ingredients retain their nutrients. The final product highlights the natural beauty of the ingredients like purple sweet potatoes, radishes, carrots and mushrooms.
The Confetti veggie chips were developed by Betty Lu and come in a range of options inspired by Singapore as well as her international travels. This includes the original Veggie Chips in Tandoori Curry, Green Curry, Teriyaki BBQ and Summer Truffle, while the Mushroom chips come in Black Truffle, Tandoori Curry and Green Curry.
Trend Themes
1. Upcycled Food Products - There is an opportunity for companies to create similar innovative products by using unsellable fruits and vegetables and minimize waste.
2. Healthy Snack Alternatives - There are possibilities for companies to develop health-focused alternatives to conventional snack chips as the market trends towards healthier food options.
3. Natural Beauty Ingredients - Companies can use natural ingredients to highlight the beauty of the final product and promote the idea of a healthier lifestyle to consumers.
Industry Implications
1. Food Manufacturing - Potential for processed food manufacturers to explore using unsellable fruits and vegetables to develop healthier snack options while reducing waste.
2. Health Foods and Supplements - There is potential for health food and supplement companies to leverage the trend towards healthier snack options by creating innovative and natural alternatives.
3. Environmental Sustainability - Companies that focus on environmental sustainability and work to minimize waste can leverage the idea of upcycling unsellable fruits and vegetables to create nutrient-dense snacks in their messaging.
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