Gant and BikeID Collaborated on Professional Performance Attire
Laura McQuarrie — April 3, 2017 — Fashion
There are many vehicles and accessories that are specifically created with commuters in mind, but Gant and BikeID collaborated on a line of commuter clothing that's ideal for getting to work.
The professional Commuter Collection includes stylish denim shirts, dress shirts, jackets and bombers, all of which have been designed with a focus on performance, as well as making the transition from the street to the office environment. In the same way that many athletic garments feature ventilated panels, stretchable components and pockets for working out, the Commuter Collection boasts similar high-performance details for those who choose to bike to work.
As part of this collaboration for the modern commuter in the city, the Commuter Collection will be sold online via Gant and a limited-edition bicycle will be sold through BikeID's site.
The professional Commuter Collection includes stylish denim shirts, dress shirts, jackets and bombers, all of which have been designed with a focus on performance, as well as making the transition from the street to the office environment. In the same way that many athletic garments feature ventilated panels, stretchable components and pockets for working out, the Commuter Collection boasts similar high-performance details for those who choose to bike to work.
As part of this collaboration for the modern commuter in the city, the Commuter Collection will be sold online via Gant and a limited-edition bicycle will be sold through BikeID's site.
Trend Themes
1. Commuter Clothing - Opportunity for disruptive innovation: Develop technologically advanced fabrics and designs for commuter clothing that seamlessly combines style and performance.
2. Performance Attire - Opportunity for disruptive innovation: Create innovative performance attire that caters specifically to the needs of urban commuters, with features like ventilated panels and stretchable components.
3. Street-to-office Fashion - Opportunity for disruptive innovation: Design clothing that effortlessly transitions from a street style to a professional look, targeting urban professionals seeking versatile and stylish attire.
Industry Implications
1. Fashion - Opportunity for disruptive innovation: Introduce new lines of commuter clothing that incorporate technological advancements and performance-driven features.
2. Athletic Apparel - Opportunity for disruptive innovation: Tap into the growing market of athleisure by creating athletic-inspired clothing specifically tailored for urban commuters.
3. E-commerce - Opportunity for disruptive innovation: Develop online platforms that offer a curated selection of commuter clothing, enabling seamless shopping experiences for urban professionals.
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