Fumito Ganryu and Dickies Team Up On New East-Meets-West Capsule
Niko Pajkovic — February 2, 2022 — Fashion
References: online.fumitoganryu.jp & hiconsumption
Iconic American workwear brand Dickies has teamed up with Japanese fashion label Fumito Ganryu to launch a concise capsule featuring a range of biker-inspired looks.
Headlining the new East-meets-West capsule is the 'Double Jacket,' a rugged biker staple that draws inspiration from the iconic Eisenhower jacket. The piece arrives dressed in motorcycle-syle embellishments and is made from Dickie' signature T/C twill material. Other standout items in the collection include the Sarrouel Chino Pants and the Pleated Work Shirt -- two classic Japanese silhouettes that have been given Dickies-style makeover.
Finally, rounding out the capsule is the 'Light OZ Work Pants,' which offer shoppers a lightweight substitute for Dickie's rugged bottoms. For those interested, the entire capsule is now available on Fumito Ganryu's website.
Image Credit: Fumito Ganryu
Headlining the new East-meets-West capsule is the 'Double Jacket,' a rugged biker staple that draws inspiration from the iconic Eisenhower jacket. The piece arrives dressed in motorcycle-syle embellishments and is made from Dickie' signature T/C twill material. Other standout items in the collection include the Sarrouel Chino Pants and the Pleated Work Shirt -- two classic Japanese silhouettes that have been given Dickies-style makeover.
Finally, rounding out the capsule is the 'Light OZ Work Pants,' which offer shoppers a lightweight substitute for Dickie's rugged bottoms. For those interested, the entire capsule is now available on Fumito Ganryu's website.
Image Credit: Fumito Ganryu
Trend Themes
1. Biker-inspired Fashion - The trend of incorporating biker style aesthetics into fashion will continue to gain popularity among consumers looking for edgier looks.
2. Collaborative Capsules - Collaborative capsules between international brands will continue to create unique and niche products, giving consumers access to new and innovative styles.
3. Hybrid Fashion - The trend of merging different fashion aesthetics, such as East-meets-West in this capsule, will continue to grow in popularity as consumers seek out unique and experimental styles.
Industry Implications
1. Fashion Industry - The fashion industry can leverage this trend by collaborating with international brands and experimenting with hybrid styles to create niche products and attract a wider range of consumers.
2. Workwear Industry - The workwear industry can leverage this trend by incorporating biker style elements into their products, creating new and unique items that appeal to a wider audience.
3. Retail Industry - The retail industry can leverage this trend by carrying collaborative capsule collections and unique hybrid fashion styles, attracting consumers looking for exclusive and experimental fashion pieces.
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