This is the First Ever Commercial for Legal Medicinal Marijuana
Eric Westcott — March 10, 2014 — Lifestyle
References: marijuanadoctors & adweek
It has finally arrived -- the first ever commercial for medical marijuana that promotes buying from a safe and reliable source.
The 'Marijuana Doctors' takes the route of twisting a safe activity into potential drug deal. The spin on making a back alley sushi deal is amazing. You would never get sushi from a stranger like in the commercial; you would prefer to get your sushi from somewhere that you can trust and that has proven to be reliable.
The ad of course is not targeted towards youth, “only airing from only airing from 10 p.m. to 5 a.m. and not on children’s networks.”
There are a few states that have legalized the recreational use of marijuana. The commercial is specifically for the medical use. Don’t hold your breath for a large supplier advertising for the recreational use.
The 'Marijuana Doctors' takes the route of twisting a safe activity into potential drug deal. The spin on making a back alley sushi deal is amazing. You would never get sushi from a stranger like in the commercial; you would prefer to get your sushi from somewhere that you can trust and that has proven to be reliable.
The ad of course is not targeted towards youth, “only airing from only airing from 10 p.m. to 5 a.m. and not on children’s networks.”
There are a few states that have legalized the recreational use of marijuana. The commercial is specifically for the medical use. Don’t hold your breath for a large supplier advertising for the recreational use.
Trend Themes
1. Commercializing Medicinal Marijuana - Opportunity to create innovative marketing strategies and campaigns that promote the safe and reliable purchase of medical marijuana.
2. Twisting Safe Activities - Potential for reimagining familiar activities, like buying sushi, to create engaging and memorable advertisements for cannabis products.
3. Targeted Advertising for Restricted Products - A niche market exists for developing targeted ad campaigns that comply with regulations and reach specific demographics within the medicinal marijuana industry.
Industry Implications
1. Medical Marijuana - Opportunity to establish and promote trustworthy medical marijuana dispensaries and providers through effective marketing and branding.
2. Advertising and Marketing - Potential to create unique and compelling advertising campaigns that cater to the specific needs and restrictions of the medicinal marijuana industry.
3. Regulatory Compliance - Opportunity to provide services and solutions that help medicinal marijuana businesses adhere to advertising regulations and reach their target audience effectively.
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