The Comedy Central Logo Campaign Associates Branding with Humor
Meghan Young — June 27, 2013 — Marketing
References: grey & ibelieveinadv
The Comedy Central Logo ad campaign takes a typical scenario and gives it a potentially hilarious twist. For instance, in one case, a French maid is seen placing a rose in a vase, but she could very well stick it in the smelly butt of a plumber. In another image, a boy is swinging at a pinata, but what if he accidentally hit a bee nest residing above a young couple?
Conceived and executed by Grey, an ad agency based in Buenos Aires, Argentina, the Comedy Central Logo ad campaign illustrates the tag line, “When you see the logo, you know it’s funny.” It was art directed by Carlos Mendez and Ariel Chiesa with illustrations by Carlos Baragli.
Conceived and executed by Grey, an ad agency based in Buenos Aires, Argentina, the Comedy Central Logo ad campaign illustrates the tag line, “When you see the logo, you know it’s funny.” It was art directed by Carlos Mendez and Ariel Chiesa with illustrations by Carlos Baragli.
Trend Themes
1. Humorous Advertising - Opportunity for brands to associate their products with humor and increase audience engagement.
2. Twisted Scenarios - Creative twist on typical scenarios to capture attention and generate memorable advertising campaigns.
3. Branding with Comedy - Using comedy as a tool to build brand recognition and create a positive brand image.
Industry Implications
1. Advertising - Innovative ways for ad agencies to incorporate humor into their campaigns and connect with target audiences.
2. Marketing - Utilizing humor as a marketing strategy to differentiate products and capture consumer attention.
3. Entertainment - Opportunity for entertainment brands to leverage comedic advertising to promote their content and attract viewers.
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