This Design Agency Matched Different Beer Types with Pantone Hues
Katherine Pendrill — March 25, 2016 — Art & Design
References: txaber.net & weburbanist
The Spanish design agency 'Txaber' set out to create a collection of color coded beer cans by matching different beer types with corresponding Pantone colors. Instead of traditional beer labels, the color-coded cans demonstrate a creative approach to the concept of beer branding.
The project is called 'Beertone' and it involves a collection of different beer types branded with the appropriate Pantone hue. The color-coded beer labels wrap all the way around the cans and bottles, giving the artist a larger canvas to work with than a traditional label. Not only are the labels eye-catching, but they are also unintimidating, making each beer appear accessible to a broad range of consumers.
With more and more craft beer companies emerging, the Beertone project demonstrate a unique branding solution.
The project is called 'Beertone' and it involves a collection of different beer types branded with the appropriate Pantone hue. The color-coded beer labels wrap all the way around the cans and bottles, giving the artist a larger canvas to work with than a traditional label. Not only are the labels eye-catching, but they are also unintimidating, making each beer appear accessible to a broad range of consumers.
With more and more craft beer companies emerging, the Beertone project demonstrate a unique branding solution.
Trend Themes
1. Color-coded Packaging - The use of color-coded packaging can create a unique and visually appealing branding solution for various products.
2. Creative Label Design - Utilizing creative label design, such as color-coded cans, can differentiate a product and attract consumer attention.
3. Craft Beer Branding - Craft beer companies can explore innovative branding techniques, like color matching with Pantone hues, to stand out in a competitive market.
Industry Implications
1. Packaging Industry - The packaging industry can leverage the trend of color-coded packaging to offer unique and customized solutions to brands.
2. Design Agencies - Design agencies can provide innovative label design services, such as color matching with Pantone hues, to help brands create distinctive packaging.
3. Craft Beer Industry - Craft beer companies can adopt color-coded packaging to enhance their branding and differentiate themselves in the market.
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