Saltair Launches a Fitness Collaboration with The Sculpt Society
References: saltair & retaildive
Beauty brand Saltair has launched a seven-day fitness program with The Sculpt Society. The "7 Days of Self Love" program was developed by The Sculpt Society's Megan Roup and Saltair's Iskra Lawrence. It includes five workout courses chosen by the pair, body care advice based on Saltair products, and daily journal prompts to practice mindfulness.
The curriculum includes food preparation instructions, self-care practices, and discussions with Roup and Lawrence on topics like relationships and entrepreneurship.
“As someone who experienced body dysmorphia and disordered eating, I haven’t always had the healthiest relationship with movement,” Lawrence said in a statement. “Megan’s [The Sculpt Society] is one of those magical safe spaces where you feel welcome and movement is celebrated because your body deserves it. [...]”
Image Credit: Saltair
The curriculum includes food preparation instructions, self-care practices, and discussions with Roup and Lawrence on topics like relationships and entrepreneurship.
“As someone who experienced body dysmorphia and disordered eating, I haven’t always had the healthiest relationship with movement,” Lawrence said in a statement. “Megan’s [The Sculpt Society] is one of those magical safe spaces where you feel welcome and movement is celebrated because your body deserves it. [...]”
Image Credit: Saltair
Trend Themes
1. Feel-good Fitness Programs - Beauty brands are launching fitness collaborations to bring wellness initiatives to consumers through specialized programs.
2. Self-care Curriculum - Fitness programs are expanding their offerings to include self-care practices and mindfulness exercises alongside workout routines.
3. Inclusive Fitness Spaces - Fitness collaborations aim to create safe spaces where all individuals feel welcome and celebrated, regardless of body type or fitness level.
Industry Implications
1. Beauty - Beauty companies are increasingly expanding into wellness initiatives and fitness collaborations.
2. Fitness - Fitness companies are incorporating self-care practices and mindfulness exercises into their programming.
3. Mental Wellness - Fitness collaborations are fostering inclusive fitness spaces and promoting positive body image and self-esteem.
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