PureWild Co.'s Drinks Target Energy, Stress & Brain Function
Laura McQuarrie — December 6, 2019 — Lifestyle
References: purewildco & packagingoftheworld
PureWild Co.'s collagen-infused beverages share the benefits of marine collagen along with adaptogenic ingredients and flavorful juices. Each of the brand's drinks boasts a different functional benefit, with the Mango Turmeric offering benefits for heart health and energy, while the Lime Agave Ginseng variety offers support for the bones and brain. There's also a Blueberry Holy Basil product that offers joint support and stress-reducing benefits.
While collagen on its own is useful for strengthening connective tissue and easing joint pain, these tonics are packed with other ingredients that are rich in antioxidants or full of anti-inflammatory properties. Each 12-ounce bottled tonic boasts 3,000 milligrams of marine collagen and a label design that takes inspiration from traditional Japanese Shibori textiles and reminds of the dark color of the sea.
Image Credit: PureWild Co.
While collagen on its own is useful for strengthening connective tissue and easing joint pain, these tonics are packed with other ingredients that are rich in antioxidants or full of anti-inflammatory properties. Each 12-ounce bottled tonic boasts 3,000 milligrams of marine collagen and a label design that takes inspiration from traditional Japanese Shibori textiles and reminds of the dark color of the sea.
Image Credit: PureWild Co.
Trend Themes
1. Collagen-infused Beverages - Opportunity for beverage companies to incorporate collagen and other functional ingredients to create products targeted towards specific health benefits.
2. Functional Beverages - Opportunity to create beverages that offer specific functional benefits, such as heart health, bone support, and stress reduction, by combining collagen with adaptogenic ingredients and flavorful juices.
3. Adaptogenic Ingredients - Growing trend of incorporating adaptogenic ingredients in beverages to promote overall well-being and help manage stress levels.
Industry Implications
1. Beverage Industry - Innovative product development opportunity for the beverage industry to create collagen-infused drinks that cater to consumers' desire for functional beverages.
2. Health and Wellness Industry - Opportunity to tap into the health and wellness market by developing collagen-infused beverages that offer targeted functional benefits, such as joint support and energy enhancement.
3. Beauty Industry - Disruptive innovation opportunity in the beauty industry to develop collagen-infused beverages that promote skin health and beauty from within.
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