These Fruit-Infused Cold Teas Boast an Elegant Brand Identity
Mishal Omar — October 18, 2016 — Lifestyle
References: devonflohrs.wixsite & packagingoftheworld
The concept behind these cold teas is one that provides a healthy alternative to most of the fruity drinks offered on the market.
Created by graphic designer Devon Flohrs, this concept reveals a variety of teas in sophisticated glass bottles with metal tops. Each individual tea has a label that reveals the fruit with which it was infused as well as the tea that functions as its base. The teas themselves range from black, green, ginger, chamomile and kava while the fruits they are infused with include kiwis, oranges, peaches and lemons.
These cold teas balance their nutritious natural qualities with a sophisticated design to provide an effective alternative to the often unhealthy drinks offered in most places.
Created by graphic designer Devon Flohrs, this concept reveals a variety of teas in sophisticated glass bottles with metal tops. Each individual tea has a label that reveals the fruit with which it was infused as well as the tea that functions as its base. The teas themselves range from black, green, ginger, chamomile and kava while the fruits they are infused with include kiwis, oranges, peaches and lemons.
These cold teas balance their nutritious natural qualities with a sophisticated design to provide an effective alternative to the often unhealthy drinks offered in most places.
Trend Themes
1. Fruit-infused Tea - Opportunity to tap into the growing demand for healthier beverage options with unique fruit-infused tea blends.
2. Sophisticated Packaging - Disruptive innovation opportunity by providing an elevated brand identity with sleek and stylish packaging for cold tea products.
3. Functional Beverages - The trend of combining interesting flavors and health benefits opens up opportunities to create functional beverages using ingredients like ginger and kava.
Industry Implications
1. Beverage Manufacturing - Manufacturers can create premium cold tea products using an elevated brand identity and unique fruit-infused tea blends to cater to health-conscious consumers.
2. Design - Designers can work to create packaging for cold tea products that represents a sophisticated brand image and appeals to health-conscious consumers.
3. Retail - Retailers can showcase unique cold tea products with elevated brand identity and functional benefits to attract health-conscious consumers looking for alternative beverage options.
5.3
Score
Popularity
Activity
Freshness
