These Print Ads from Hennessy Awaken One's Senses
Laura McQuarrie — April 13, 2016 — Marketing
Most cognac ads only focus on taste, but this one from Hennessy goes above and beyond, tapping into more than just the experience a drinker's taste buds might have. With lively visuals, Hennessy paints a picture of infinite echos, flowing flames and wood crunches bursting from its iconic bottles.
In the past few years, experiential multi-sensory marketing has become extremely popular among brands that want to tap into a consumer's senses and emotions in response to a product. One of the most challenging ways to awaken the senses is with print advertising, but the use of unconventional associations in these vivid Hennessy X.O ads manage to paint dynamic pictures of what it might be like to enjoy a glass of its cognac.
In the past few years, experiential multi-sensory marketing has become extremely popular among brands that want to tap into a consumer's senses and emotions in response to a product. One of the most challenging ways to awaken the senses is with print advertising, but the use of unconventional associations in these vivid Hennessy X.O ads manage to paint dynamic pictures of what it might be like to enjoy a glass of its cognac.
Trend Themes
1. Experiential Multi-sensory Marketing - Brands are using unconventional associations in advertising to tap into a consumer's senses and emotions.
2. Print Advertising Innovation - Hennessy's vivid cognac ads demonstrate the potential of print advertising to create dynamic sensory experiences.
3. Enhancing Consumer Engagement - By focusing on sensory experiences, brands like Hennessy aim to deepen the connection between consumers and their products.
Industry Implications
1. Beverage Industry - In the beverage industry, innovative print ads can create immersive experiences that enhance the perception of taste and enjoyment.
2. Marketing Industry - The marketing industry can leverage experiential multi-sensory techniques to create impactful campaigns that engage consumers on a deeper level.
3. Advertising Industry - The advertising industry can explore the potential of print ads to captivate audiences through unconventional associations and dynamic visuals.
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