Kurkure Snacks are Arriving in the UK in Two Flavors
Michael Hemsworth — September 2, 2021 — Marketing
References: pepsico & conveniencestore
The Kurkure snacks are being launched into the UK market by brand owner PepsiCo to expand availability outside of India and Pakistan where the products have been well-received for many years. The snacks will come in two flavors including Masala Munch and Naughty Tomato, which are both rolling out by the end of August in two pack sizes. This includes a 100-gram pack priced at £1 and 80-gram price-marked packs for the grocery and convenience store channels priced at £1 as well.
Research Senior Scientist within Global Flavor at PepsiCo Dr. Akash Beri spoke on the launch of the Kurkure snacks into the UK market saying, "We have stayed true to the authentic taste profile of Kurkure. We have spent the last 18 months recreating the delicious fusion of rich spices and fragrent herbs for the UK market. On a personal note, I have fantastic childhood memories of having Kurkure with my grandparents on my visits to India, so I am extremely proud to be part of the team that was been able to bring these exciting authentic flavours to the wider UK market.”
Research Senior Scientist within Global Flavor at PepsiCo Dr. Akash Beri spoke on the launch of the Kurkure snacks into the UK market saying, "We have stayed true to the authentic taste profile of Kurkure. We have spent the last 18 months recreating the delicious fusion of rich spices and fragrent herbs for the UK market. On a personal note, I have fantastic childhood memories of having Kurkure with my grandparents on my visits to India, so I am extremely proud to be part of the team that was been able to bring these exciting authentic flavours to the wider UK market.”
Trend Themes
1. International Snack Brands - Bringing authentic, culturally specific snack brands to new markets is an opportunity for disruptive innovation in the snack industry.
2. Authentic Flavors in Snack Products - Incorporating traditional, authentic flavors into snack products is a trend that presents disruptive innovation opportunities in the food industry.
3. Value-added Packaging - Innovative packaging solutions that offer value to consumers, such as price-marked packs, offer opportunities for disruptive innovation in retail and convenience store industries.
Industry Implications
1. Snack Foods - The snack food industry can explore opportunities to expand their offerings to include culturally specific, authentic snack brands.
2. Food and Beverage - In the food and beverage industry there is a potential opportunity to incorporate authentic flavors from different cultures into existing products.
3. Retail and Convenience Stores - Innovative packaging solutions that add value to consumers, such as price-marked packs, can provide a disruptive business model for the retail and convenience store industry.
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