This Coffee is Featured in Festive Christmas-Themed Packaging
Mishal Omar — November 28, 2016 — Lifestyle
References: apollocoffee & packagingoftheworld
Offering both coffee tins and resealable packaging, the brand 'Apollo Coffee Works' is getting into the holiday spirit with seasonal branding.
The Japanese roaster's coffee branding was designed by the creative agency 'Siphon Graphica.' One type of packaging in this collection comes in the form of a red and white coffee tin that reveals a wintry village and a Christmas tree. The other comes in the form of a resealable bag that reveals the same village scene, but in color. The limited-edition coffees are offered with specialty aromas like grape and lemon.
These coffee tins and resealable bags provide vibrant flavors and seasonal packaging to make them an excellent option for stocking fillers this season.
The Japanese roaster's coffee branding was designed by the creative agency 'Siphon Graphica.' One type of packaging in this collection comes in the form of a red and white coffee tin that reveals a wintry village and a Christmas tree. The other comes in the form of a resealable bag that reveals the same village scene, but in color. The limited-edition coffees are offered with specialty aromas like grape and lemon.
These coffee tins and resealable bags provide vibrant flavors and seasonal packaging to make them an excellent option for stocking fillers this season.
Trend Themes
1. Seasonal Packaging - The wintry holiday coffee tins offer a disruptive innovation opportunity to create seasonal packaging that enhances the product's appeal and drives sales during festive periods.
2. Limited-edition Flavors - The specialty aromas like grape and lemon in the Apollo Coffee Works' coffees present a disruptive innovation opportunity to experiment with unique and limited-edition flavors that attract customers seeking novel taste experiences.
3. Festive Branding - The festive branding designed by Siphon Graphica creates a disruptive innovation opportunity for brands to capitalize on holiday-themed packaging and establish an emotional connection with consumers during special occasions.
Industry Implications
1. Coffee and Tea - The coffee industry can leverage the trend of seasonal packaging and limited-edition flavors to attract holiday shoppers and create memorable gifting options.
2. Packaging and Design - The packaging and design industry can explore opportunities to create innovative and engaging seasonal packaging solutions that capture the attention of consumers and enhance brand loyalty.
3. Creative and Advertising - The creative and advertising industry can assist brands in developing festive branding strategies that evoke holiday sentiments and create a strong brand presence during festive seasons.
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