Coffee House London Branding Seeks New Customers with Old Imagery
Amelia Roblin — December 12, 2013 — Marketing
References: reynoldsandreyner & thedieline
It's extremely difficult to launch any new line of products, and Coffee House London branding demonstrates the use of a clever strategy to establish a fresh java joint. When it comes to the caffeine hit, consumers are often staunchly loyal to one particular company and even a specific beverage.
Reynolds and Reyner decided that it might take the imagery of tradition to firmly plant this brand within the market. As such, the creative team chose to use an elaborate crest motif as the logo for the cafe. This is printed onto the coffee cups, the stationery and the shopping bags, often in embossed gold to exude richness and high quality. Coffee House London branding also appropriates crisp tartan patterns in purple and yellow to tie in timeless fashion.
Reynolds and Reyner decided that it might take the imagery of tradition to firmly plant this brand within the market. As such, the creative team chose to use an elaborate crest motif as the logo for the cafe. This is printed onto the coffee cups, the stationery and the shopping bags, often in embossed gold to exude richness and high quality. Coffee House London branding also appropriates crisp tartan patterns in purple and yellow to tie in timeless fashion.
Trend Themes
1. Traditional Branding - Using traditional imagery and branding to establish new products or companies in a market.
2. Embellished Packaging - Using ornate and luxurious embellishments on packaging to convey high quality or premium products.
3. Heritage Patterns - Incorporating classic patterns, such as tartan, into modern branding to create a timeless aesthetic.
Industry Implications
1. Food and Beverage - Applying traditional branding and embellished packaging to food and beverage products, such as coffee, tea, and confectionery.
2. Fashion and Apparel - Incorporating heritage patterns into fashion and apparel branding to create a classic and timeless aesthetic.
3. Home Decor and Gifts - Using traditional branding and ornate packaging on home decor and gift items, such as candles, soap, and artisanal goods.
6.2
Score
Popularity
Activity
Freshness
