SOUND Foods' Coconut Almond Bar is Formed with Ultrasonic Energy
Laura McQuarrie — March 2, 2023 — Lifestyle
References: soundsnacking & prnewswire
This Coconut Almond bar is formed only with ultrasonic energy and a patented process that uses high-frequency low-amplitude sound waves to develop taste and texture. The 50-gram bar was created to dramatically improve the warfighter's eating experience. David Cho, co-founder and Chief Commercial Officer of SOUND Foods, said: "As SOUND finalized this Joint Services approved Coconut Almond bar for upcoming MRE, or Meals Ready-to-Eat programs, we asked ourselves, 'Why wouldn't we offer this exact delicious and filling snack bar to consumers?'"
This bar boasts a signature post-consumption "clean burn" experience that offers near-immediate satiation without lethargy, enhanced mental clarity and sustained physical energy.
With the introduction of this snack bar, SOUND Foods is refocusing its direct-to-consumer business to offer the exact products developed for the U.S. warfighter directly to the American consumer.
This bar boasts a signature post-consumption "clean burn" experience that offers near-immediate satiation without lethargy, enhanced mental clarity and sustained physical energy.
With the introduction of this snack bar, SOUND Foods is refocusing its direct-to-consumer business to offer the exact products developed for the U.S. warfighter directly to the American consumer.
Trend Themes
1. Ultrasonic Energy-based Foods - The use of ultrasonic energy to form food for texture and taste improvement disrupts traditional food manufacturing processes.
2. Immediate Satiety - The demand for satiating snack products offering quick and sustainable energy in addition to post-consumption satiation without lethargy presents opportunities for snack-based businesses.
3. Direct-to-consumer for Military-grade Snacks - Direct-to-consumer sales of military-approved snack bars presents a disruptive opportunity to the snack bar industry and brick and mortar retail markets.
Industry Implications
1. Food Manufacturing - Incorporating ultrasonic energy technology to improve food texture and taste may lead to the disruption of traditional food manufacturing processes.
2. Snack Food Industry - The demand for satiating snack products offering immediate and sustained energy, coupled with the post-consumption satiation, presents opportunities for snack-based businesses to innovate.
3. Retail Industry - Direct-to-consumer sales of military-approved snack bars can disrupt the brick and mortar retail food industry as well as new approaches to product placement, distribution, and marketing for snack products.
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