Coca-Cola's Love Story Creates an Ad Made from Recycled Bottles
Ellen Smith — August 1, 2017 — Eco
References: thedrum & brandchannel
Coca-Cola's 'Love Story' campaign is encouraging consumers to recycle the company's plastic bottles -- a new marketing strategy that marks a significant first push for sustainability.
In the charming and witty ad, a love story unfolds between a Coke and Fanta bottle. The plot follows the two beverages falling in love repeatedly as they continued to be recycled into new bottles. The ad aims to inform viewers of the brand's entirely recyclable bottles, which often end up in landfills. The ad itself was made using only recycled props, and the stop-motion animation was created using 1,500 plastic bottles.
Coke's newly launched sustainability strategy hopes to reach its goal of doubling its recovered bottles, bringing the statistics from 25 to 50 percent by 2020. Coca-Cola is the latest beverage brand to respond to the demands of a more socially conscious demographic.
In the charming and witty ad, a love story unfolds between a Coke and Fanta bottle. The plot follows the two beverages falling in love repeatedly as they continued to be recycled into new bottles. The ad aims to inform viewers of the brand's entirely recyclable bottles, which often end up in landfills. The ad itself was made using only recycled props, and the stop-motion animation was created using 1,500 plastic bottles.
Coke's newly launched sustainability strategy hopes to reach its goal of doubling its recovered bottles, bringing the statistics from 25 to 50 percent by 2020. Coca-Cola is the latest beverage brand to respond to the demands of a more socially conscious demographic.
Trend Themes
1. Sustainable Marketing Campaigns - Brands can create innovative marketing campaigns that promote sustainability to appeal to socially conscious consumers.
2. Circular Economy - Implementing circular economy principles can help beverage companies reduce waste and emphasize the importance of recycling.
3. Recycled Material Advertising - Using recycled materials to create advertising can be both environmentally friendly and an innovative way to showcase a brand's commitment to sustainability.
Industry Implications
1. Beverage Industry - Beverage companies can implement sustainable practices and marketing strategies to appeal to the growing socially conscious consumer demographic.
2. Marketing Industry - Marketing agencies can create innovative campaigns that promote sustainable practices and materials to clients in various industries.
3. Environmental Industry - Environmental organizations can collaborate with beverage companies to promote sustainable practices and encourage recycling.
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