The Coca-Cola Recycling King Competition Uses Facebook to Give Back
Jamie Danielle Munro — June 22, 2011 — Marketing
Using Facebook to advertise a brand is a great way to garner attention, and the latest Coca-Cola Recycling King competition manages to use this form of advertisement as well as be eco-friendly. A competition was held in Israel where users could take photos of themselves and tag them on Facebook while recycling their Coca-Cola bottles. The person with the most tags, wins!
Nowadays, businesses are realizing that addressing larger social issues through branding is a great way to gain attention, as many individuals are increasingly concerned about the environment. The Coca-Cola Recycling King competition does just that as well as providing rewards for consumers. The idea caught on, and soon, many Israelis were tagging themselves at recycling check-points all over the country. Now that, is social advertising for the greater good.
Nowadays, businesses are realizing that addressing larger social issues through branding is a great way to gain attention, as many individuals are increasingly concerned about the environment. The Coca-Cola Recycling King competition does just that as well as providing rewards for consumers. The idea caught on, and soon, many Israelis were tagging themselves at recycling check-points all over the country. Now that, is social advertising for the greater good.
Trend Themes
1. Social Advertising - Using social media as a platform for advertising brands and addressing larger social issues creates opportunities for businesses to gain attention and build a positive brand image.
2. Eco-friendly Competitions - Holding competitions that reward consumers for being eco-friendly can incentivize individuals to make environmentally conscious choices, creating opportunities for businesses to promote sustainability.
3. Online Interaction - Using online platforms to encourage users to interact with a brand through user-generated content can increase brand recognition and engagement, creating opportunities for businesses to connect with their audience.
Industry Implications
1. Beverage Industry - Promoting eco-friendly initiatives, sponsoring contests, and incorporating social advertising can create opportunities for the beverage industry to gain a competitive edge and build a positive brand image.
2. Waste Management Industry - Partnering with businesses to promote eco-friendly practices and incentivize recycling can create opportunities for the waste management industry to increase public awareness and improve sustainable practices.
3. Marketing Industry - Developing innovative strategies for using social media platforms to build brand recognition and customer engagement can create opportunities for the marketing industry to stay ahead of the curve in digital advertising techniques.
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