Coca-Cola Fashion Week Collector's Bottles
Anton M. Steeman — April 4, 2008 — Art & Design
Who says Art and packaging design are hard to combine?
Each year during the Fashion Week in São Paulo, Coca-Cola Brazil launches its limited-edition Coca-Cola Light bottle decorated with a full-body shrink film from Sleever Intl.
The 237-mL glass bottle exclusively distributed during the Fashion Week and exclusively at places participating in the event has an outstanding printing quality for a fashion world highly sensitive to the aesthetic aspects of design and decoration.
The company used the Sleever Digisleeve to provide a high-quality personal touch to the decoration, providing full-body decoration with accurate positioning. The differences in the bottle's diameter were overcome by optimal stretching of the film over the bottle's contours.
The bottle won an ABRE Trophy in Brazil and a WorldStar for packaging.
Each year during the Fashion Week in São Paulo, Coca-Cola Brazil launches its limited-edition Coca-Cola Light bottle decorated with a full-body shrink film from Sleever Intl.
The 237-mL glass bottle exclusively distributed during the Fashion Week and exclusively at places participating in the event has an outstanding printing quality for a fashion world highly sensitive to the aesthetic aspects of design and decoration.
The company used the Sleever Digisleeve to provide a high-quality personal touch to the decoration, providing full-body decoration with accurate positioning. The differences in the bottle's diameter were overcome by optimal stretching of the film over the bottle's contours.
The bottle won an ABRE Trophy in Brazil and a WorldStar for packaging.
Trend Themes
1. Limited-edition Packaging - Opportunity for brands to create exclusive and visually appealing packaging for specific events or occasions.
2. High-quality Decoration - Increasing demand for precise and visually attractive decoration techniques in the fashion industry.
3. Personalized Design - Growing interest in customized and unique designs to cater to the aesthetic preferences of target audiences.
Industry Implications
1. Beverage - Beverage companies can capitalize on limited-edition packaging to differentiate their products and appeal to fashion-conscious consumers.
2. Packaging - Innovations in high-quality decoration techniques offer opportunities for packaging companies to meet the aesthetic demands of various industries, including fashion.
3. Fashion - Fashion brands can collaborate with beverage companies to create personalized and limited-edition product designs, enhancing their brand image and attracting fashion-savvy consumers.
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