The Clucky Cake Print Campaign is Delectable
Luisa Amanda Gomes — May 11, 2010 — Marketing
References: adsoftheworld & advertlover
The Clucky Cake print campaign has certainly whetted my appetite for their confections. This print campaign created by the George Patterson Y&R advertising agency definitely takes your view on cakes to the next level.
The campaign portrays realistic beings like fairies and cats with a delicious slice taken out of them. (Strangely, the fuzzy cat cake looks to be the most scrumptious of them all.) The tag line then reads, “Sensational cakes made simple. Clucky Cake.”
I don’t know about you, but who’s in the mood for cake after that? As long as it’s a Clucky Cake!
The campaign portrays realistic beings like fairies and cats with a delicious slice taken out of them. (Strangely, the fuzzy cat cake looks to be the most scrumptious of them all.) The tag line then reads, “Sensational cakes made simple. Clucky Cake.”
I don’t know about you, but who’s in the mood for cake after that? As long as it’s a Clucky Cake!
Trend Themes
1. Realistic Dessert Sculptures - There is an opportunity for food artists to create realistic and elaborate dessert sculptures to entice consumers.
2. Innovative Cake Advertisement - Advertising agencies can think innovatively to create cake advertisements that are visually pleasing and unique.
3. Edible Fauna and Flora - Consumers may be drawn to cakes and desserts that incorporate edible fauna and flora concepts.
Industry Implications
1. Food and Beverage - There is an opportunity for creative innovation in the food and beverage industry with the creation of unique and visually appealing desserts.
2. Advertising and Marketing - The Clucky Cake print campaign demonstrates how advertising agencies can think outside the box in their marketing strategies.
3. Art and Design - The use of realistic and intricate designs in the Clucky Cake print campaign shows potential for innovative food art and design.
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