Maui Jim Launched the Club Collection with Manchester United
Grace Mahas — July 23, 2019 — Lifestyle
References: mauijim
Premium sunglass brand, Maui Jim, recently collaborated with Manchester United to debut a new, refined line of sunglasses -- the Club Collection. The line was expertly crafted to allow fans to celebrate their passion for the game and enhance their match day experience with PolarizedPlus2 lens technology.
"We are thrilled to bring the spirit of two passionate brands together to create a collection to reflect the spirit of the Manchester United fans that also allows them to see the world with more color, clarity and detail," says Jay Black, Maui Jim's VP of Global Marketing. These well-crafted sunglasses offer 100% protection from harmful UV rays, eliminate glare, and enhance color, depth perception, and definition.
The Club Collection includes a variety of styles including the 'Compass,' the 'Red Sands Asian Fit,' the 'Pokowai Arch,' and the 'Koki Beach Asian Fit.'
"We are thrilled to bring the spirit of two passionate brands together to create a collection to reflect the spirit of the Manchester United fans that also allows them to see the world with more color, clarity and detail," says Jay Black, Maui Jim's VP of Global Marketing. These well-crafted sunglasses offer 100% protection from harmful UV rays, eliminate glare, and enhance color, depth perception, and definition.
The Club Collection includes a variety of styles including the 'Compass,' the 'Red Sands Asian Fit,' the 'Pokowai Arch,' and the 'Koki Beach Asian Fit.'
Trend Themes
1. Collaborative Brand Partnerships - Collaborating with popular sports teams to create premium products offers a unique opportunity for brands to tap into a passionate fanbase and create exclusive merchandise.
2. Enhanced User Experience - Integrating advanced technologies such as PolarizedPlus2 lens technology into products can greatly enhance the user experience and provide added value to consumers.
3. Functional Fashion - Creating stylish and functional products, such as sunglasses with UV protection and glare elimination, allows brands to cater to both fashion-conscious and practical-minded consumers.
Industry Implications
1. Eyewear - The eyewear industry can explore the potential of partnering with sports teams to create limited edition collections that resonate with fans and offer innovative features.
2. Sports Merchandise - The sports merchandise industry can leverage collaborative partnerships with premium brands to create high-quality, exclusive products that appeal to dedicated fans and collectors.
3. Outdoor Sports and Recreation - The outdoor sports and recreation industry can benefit from incorporating advanced technologies like PolarizedPlus2 lens technology into their products, offering customers enhanced performance and protection while engaging in outdoor activities.
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