The Ray-Ban Mega Clubmaster Modernizes a Classic Style
Michael Hemsworth — March 7, 2023 — Fashion
References: ray-ban & hiconsumption
The Ray-Ban Mega Clubmaster sunglasses are a modernized take on the classic eyewear style constructed with a familiar silhouette that also showcases impressive upgrades. The sunglasses feature the distinct, 50s-style silhouette of the original but have been enhanced with a chunkier frame that sits above the lens and includes the arms. The sunglasses are thus a more substantial take on the style when compared to the metallic originals to make more of a statement when worn on a regular basis.
The Ray-Ban Mega Clubmaster sunglasses come in seven colors to choose from with Gradient or Polarized lens options. Priced starting at $174, the sunglasses merge the aesthetics of several different style eras to give them the aesthetic prowess to draw in consumers of all kinds.
Image Credit: Ray-Ban
The Ray-Ban Mega Clubmaster sunglasses come in seven colors to choose from with Gradient or Polarized lens options. Priced starting at $174, the sunglasses merge the aesthetics of several different style eras to give them the aesthetic prowess to draw in consumers of all kinds.
Image Credit: Ray-Ban
Trend Themes
1. Chunky Sunglasses - The trend of upgrading classic eyewear styles with a chunkier frame and modern enhancements, creating a more substantial and statement-making look.
2. Retro-style Comeback - The trend of returning to vintage styles with a modern twist, drawing in consumers of all kinds.
3. Colorful Sunglasses - The trend of incorporating vibrant colors into sunglasses, making them stand out and act as a fashion accessory.
Industry Implications
1. Eyewear - Disruptive innovation opportunities in eyewear include incorporating modern enhancements into classic styles, using bold colors and unique materials, and creating customizable options for consumers.
2. Fashion & Apparel - Disruptive innovation opportunities in fashion and apparel include combining classic and modern styles, incorporating vibrant colors into products, and using sustainable and eco-friendly materials.
3. Retail - Disruptive innovation opportunities in retail include offering customizable and personalized options for consumers, creating immersive and experiential shopping experiences, and utilizing technology to enhance the shopping process.
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