AKILA Eyewear Unveils Its Basketball-Inspired Eyewear Range
Mickey Phoon — May 7, 2023 — Fashion
References: akila.la
Los Angeles-based eyewear label AKILA recently unveiled its latest NBA-themed sunglasses collection, inspired by several teams from the organization. The new sunglasses range is made in partnership with six teams from the NBA: the Boston Celtics, the Los Angeles Lakers, the Chicago Bulls, the Golden State Warriors, the Miami Heat, and the New York Knicks.
The sunglasses collection arrives in AKILA's Jubilee frame with the lenses highlighting each NBA team's colors and logos on the side. Additionally, the inner side of each temple contains the NBA team's branding. A standout item in the sunglasses collection is the Los Angeles Lakers style, with a black frame and lenses that feature a purple and yellow ombre effect. In addition, there are custom-designed carrying cases designated to each team with an accompanying lens cloth.
Image Credit: AKILA
The sunglasses collection arrives in AKILA's Jubilee frame with the lenses highlighting each NBA team's colors and logos on the side. Additionally, the inner side of each temple contains the NBA team's branding. A standout item in the sunglasses collection is the Los Angeles Lakers style, with a black frame and lenses that feature a purple and yellow ombre effect. In addition, there are custom-designed carrying cases designated to each team with an accompanying lens cloth.
Image Credit: AKILA
Trend Themes
1. Nba-themed Eyewear - The success of the AKILA NBA-themed sunglasses collection presents an opportunity for other eyewear companies to explore similar collaborations with sports organizations.
2. Team Merchandise - The popularity of AKILA's NBA-inspired sunglasses collection highlights a trend towards consumers seeking products that showcase their team loyalty, offering opportunities for merchandise collaborations between sports teams and businesses in various industries.
3. Personalized Packaging - AKILA's custom-designed carrying cases with an accompanying lens cloth for each team displays a trend towards personalized packaging, presenting the opportunity for companies to create customized packaging options for their products.
Industry Implications
1. Eyewear - The AKILA NBA-themed sunglasses collection provides an opportunity for other eyewear companies to collaborate with sports organizations to create limited edition products.
2. Sports Apparel - The trend of consumers seeking team merchandise presents an opportunity for sports apparel companies to explore collaborations with sports teams to offer a wider variety of team-branded products.
3. Packaging - The trend towards personalized packaging presents an opportunity for packaging companies to create unique and memorable packaging options that cater to specific audiences, such as sports fans.
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