Quay Joins Forces with Celebrity Maluma for New collection
Grace Mahas — June 16, 2021 — Pop Culture
References: quayaustralia
Quay, the leading global eyewear brand, recently joined forces with singer, songwriter, actor, and philanthropist Maluma for a new collection of sunglasses. The new series pays homage to the positive energy of summer and the artist's latest album, API Juancho, with colorful and vibrant eyewear.
“The QUAY X MALUMA partnership has been in the making for quite some time. Maluma has been spotted wearing Quays for years and that authenticity is one of the biggest things we look for in a collaborator,” says Jodi Bricker, Quay CEO. Adding, “The way Maluma shows up in the world and expresses himself through his fashion inspires others to be bold and embrace their style choices with confidence too.”
Available for both men and women, the new series is available to purchase online with prices starting at $55.
Image Credit: Quay
“The QUAY X MALUMA partnership has been in the making for quite some time. Maluma has been spotted wearing Quays for years and that authenticity is one of the biggest things we look for in a collaborator,” says Jodi Bricker, Quay CEO. Adding, “The way Maluma shows up in the world and expresses himself through his fashion inspires others to be bold and embrace their style choices with confidence too.”
Available for both men and women, the new series is available to purchase online with prices starting at $55.
Image Credit: Quay
Trend Themes
1. Celebrity Co-branded Products - Opportunity for brands to collaborate with celebrities and create unique and eye-catching products that consumers will be drawn to.
2. Summer-inspired Collections - Opportunity for brands to create new collections that pay homage to positivity and energy inspired by summer, appealing to consumers looking for a fun and uplifting aesthetic.
3. Colorful and Vibrant Eyewear - Opportunity for brands to create eyewear that stands out with bold colors and vibrant designs, catering to consumers who want to express themselves through their fashion choices.
Industry Implications
1. Fashion - Opportunity for fashion brands to partner with celebrities and create unique collections that embody their style and aesthetic.
2. Eyewear - Opportunity for eyewear brands to create colorful and vibrant designs that cater to consumer demand for bold and playful accessories.
3. Music - Opportunity for music artists to expand their brand and influence by collaborating with fashion brands to create unique products that resonate with fans.
0.9
Score
Popularity
Activity
Freshness
