Wardrobe Helps People Rent Out Clothes from Their Closet
Laura McQuarrie — September 14, 2020 — Business
References: wearwardrobe.co & fastcompany
Wardrobe is a new clothes-sharing platform that helps people refresh their look by borrowing clothes from other peoples' closets. Wardrobe is starting with women's clothing in response to the fact that the average women has dozens of articles in her closet that go unworn. With Wardrobe, women have the ability to rent out these items using neighborhood dry cleaners as distribution hubs.
While there are some clothing rental companies that have their own inventory, Wardrobe sets itself apart in this regard, since it doesn't have inventory and it focuses on helping people get more out of the underutilized items in their closet. The process has people list items on the platform, mail items to participating dry cleaners so that they can be rented, then cleaned upon return.
Image Credit: Wardrobe
While there are some clothing rental companies that have their own inventory, Wardrobe sets itself apart in this regard, since it doesn't have inventory and it focuses on helping people get more out of the underutilized items in their closet. The process has people list items on the platform, mail items to participating dry cleaners so that they can be rented, then cleaned upon return.
Image Credit: Wardrobe
Trend Themes
1. Clothes-sharing - Disruptive innovation opportunity: Developing a peer-to-peer clothes-sharing platform that allows users to rent out their underutilized clothing items.
2. Neighborhood Distribution - Disruptive innovation opportunity: Creating a network of neighborhood dry cleaners as distribution hubs for renting clothes, reducing the need for centralized inventory.
3. Wardrobe Optimization - Disruptive innovation opportunity: Designing AI-powered algorithms to help people optimize their wardrobe by identifying underutilized items and suggesting rental opportunities.
Industry Implications
1. Fashion Sharing - Disruptive innovation opportunity: Establishing a new industry focused on enabling individuals to share and rent clothing items, disrupting the traditional fashion retail model.
2. Logistics and Cleaning - Disruptive innovation opportunity: Developing innovative logistics and cleaning solutions tailored to the unique needs of clothes-sharing platforms, ensuring efficient and seamless clothing rental experiences.
3. AI Fashion Technology - Disruptive innovation opportunity: Building AI-driven fashion technology solutions that optimize wardrobe management and enhance personal styling, reshaping the way people engage with fashion.
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