Simply Be Launches Its First Rental Line with Hirestreet
Niko Pajkovic — August 22, 2022 — Business
References: simplybe & retailgazette
Inclusive women's fashion brand Simply Be has joined forces with fashion rental service Hirestreet to launch its first-ever rental line.
According to a recent press release, the new Simply Be rental line will consist of 23 unique women's items as well a handful of the brand's most popular dresses. Starting now, customers can rent pieces from the collection through Hirestreet for four days at a time, allowing them to test-out fits.
“Clothing rental is often associated with special occasions, but the popularity of M&S clothes, many of which are versatile for any occasion, demonstrates how the future of fashion rental is changing – today, rental fashion is more than just providing temporary access to designer items,” said Hiretreet strategy lead Rosie Hartman.
Image Credit: Simply Be
According to a recent press release, the new Simply Be rental line will consist of 23 unique women's items as well a handful of the brand's most popular dresses. Starting now, customers can rent pieces from the collection through Hirestreet for four days at a time, allowing them to test-out fits.
“Clothing rental is often associated with special occasions, but the popularity of M&S clothes, many of which are versatile for any occasion, demonstrates how the future of fashion rental is changing – today, rental fashion is more than just providing temporary access to designer items,” said Hiretreet strategy lead Rosie Hartman.
Image Credit: Simply Be
Trend Themes
1. Rentable Fashion - The trend of renting fashion items is increasing in popularity and expanding beyond special occasions.
2. Inclusive Fashion - The trend of inclusive fashion is spreading, as more brands offer sizes and styles for a diverse range of body types and identities.
3. Sustainable Fashion - The trend of sustainable fashion is growing, as consumers seek out environmentally-friendly alternatives to traditional fast fashion.
Industry Implications
1. Fashion Rental Industry - The fashion rental industry presents an opportunity for disruption and growth, as more brands experiment with rental options for customers.
2. Inclusive Fashion Industry - The inclusive fashion industry presents an opportunity for disruption and growth, as more brands expand their offerings to cater to a diverse range of customers.
3. Sustainable Fashion Industry - The sustainable fashion industry presents an opportunity for disruption and growth, as more brands prioritize environmentally-friendly practices and materials in their production processes.
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