The Haeckels Indian Ocean Collection is Made in Small Batches
Michael Hemsworth — February 5, 2022 — Marketing
The Haeckels Indian Ocean Collection is a lineup of cosmetics from the Margate-based skincare and fragrance brand that will provide consumers with a way to elevate their daily grooming. The collection of products includes a body cleanser, body balm, hair cleanser, conditioner and hand cleanser, which are all infused with seaweed sourced from the Maldives. The products are all made in small batches locally, and are even paired with GPS coordinates to make them traceable.
The Haeckels Indian Ocean Collection was originally developed for the Patina resort in the Maldives as a way to combat single-use plastics used in the hotel industry when it comes to complimentary cosmetics. The collection is available for purchase via the brand's online shop.
The Haeckels Indian Ocean Collection was originally developed for the Patina resort in the Maldives as a way to combat single-use plastics used in the hotel industry when it comes to complimentary cosmetics. The collection is available for purchase via the brand's online shop.
Trend Themes
1. Seaweed-infused Cosmetics - There is an opportunity to develop more eco-friendly cosmetic products containing seaweed to cater to consumers who are looking for sustainable and natural skincare solutions.
2. Traceability in Cosmetics - Creating a more transparent supply chain in the cosmetic industry by incorporating GPS coordinates into product labeling can cater to consumers who are interested in knowing the origin and production process of products they use.
3. Small-batch Production - Small-batch production of cosmetics can appeal to conscious consumers who prefer handmade and locally-sourced products, providing opportunities for small businesses that prioritize quality over quantity.
Industry Implications
1. Cosmetics - Innovation opportunities in the cosmetics industry include incorporating sustainable and locally-sourced ingredients in products and implementing transparent supply chains.
2. Hospitality - The hospitality industry can benefit from partnering with eco-conscious brands that offer sustainable and reusable toiletries as part of their guest amenities.
3. Sustainability - As consumers become more aware of the environmental impact of their daily choices, there is an opportunity to develop sustainable and eco-friendly solutions across various industries.
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