Granola is Hosting a Million Click to Win Contest
Laura McQuarrie — March 25, 2014 — Marketing
References: granola-extramillion-fans.fr & wearesocialmedia.gr
Earlier this month, Granola France reached 1 million fans on Facebook and to celebrate, it's hosting a click to win competition. This sounds pretty straightforward, and it is, but it requires users to click one million times on a cookie to win a prize.
On your own, this would take hours upon hours, so the idea is that people can invite friends to contribute clicks, thus increasing awareness and driving even more people to the brand's Facebook page.
The simple stunt was devised for Granola by the Marcel ad agency. Since there are plenty of ruthlessly determined Internet users out there, it surely won't be too long before someone has won this insane clicking competition.
On your own, this would take hours upon hours, so the idea is that people can invite friends to contribute clicks, thus increasing awareness and driving even more people to the brand's Facebook page.
The simple stunt was devised for Granola by the Marcel ad agency. Since there are plenty of ruthlessly determined Internet users out there, it surely won't be too long before someone has won this insane clicking competition.
Trend Themes
1. Interactive Social Media Contests - Companies can engage their audience by hosting innovative click-to-win competitions, encouraging user participation and driving brand awareness.
2. Collaborative User Engagement - Inviting friends to contribute clicks in contests can boost engagement and attract a larger audience, enhancing the brand's reach on social media platforms.
3. Creative Brand Promotions - Unique stunts like Granola's million-click competition can generate buzz and attention for a brand, creating opportunities for increased brand recognition and customer acquisition.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can leverage interactive social media contests to create compelling campaigns for their clients, driving engagement and brand exposure.
2. Social Media Platforms - Social media platforms can explore collaborative user engagement features to facilitate interactive contests, enhancing user experience and retaining user activity on their platforms.
3. Consumer Goods - Consumer goods companies can adopt creative brand promotions similar to Granola's click-to-win contest to differentiate themselves in the market and increase consumer engagement.
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