DVD Comes With Barf Bag
Kyla Schmidt — August 27, 2007 — Marketing
References: reuters
If you liked the crazy adventures of Jackass then you'll love a little Dirty Sanchez. No I'm not talking about the sex move- I'm talking about the British troupe who claim to make "Jackass look like the Teletubbies!" Its very similar to Jackass in that a group of goofy guys doing sick stunts for no reason but their own enjoyment. But these guys claim to have more piercings, more puke, and just generally more disgusting!
The Dirty Sanchez boys have been pulling pranks on a TV show on MTV Europe for years and now their DVD is about to be released September 11th. But talk about an interesting marketing technique- Each DVD will come with it's own paper bag.
According to reuters "The bags underscore the message that the DVD is so sickening that even its makers fear viewers may vomit. "(The 'barf bag') was a fun way for us to communicate directly with fans, and tell them what the DVD is all about," said Scott Heffron, Genius' vice president of marketing."
Apparently the idea came from the DVD. Before one of their stunts, the boys encouraged their audience to get a "sick bag."
The Dirty Sanchez boys have been pulling pranks on a TV show on MTV Europe for years and now their DVD is about to be released September 11th. But talk about an interesting marketing technique- Each DVD will come with it's own paper bag.
According to reuters "The bags underscore the message that the DVD is so sickening that even its makers fear viewers may vomit. "(The 'barf bag') was a fun way for us to communicate directly with fans, and tell them what the DVD is all about," said Scott Heffron, Genius' vice president of marketing."
Apparently the idea came from the DVD. Before one of their stunts, the boys encouraged their audience to get a "sick bag."
Trend Themes
1. Creative DVD Packaging - Opportunity for companies to think outside the box and create unique packaging for their products.
2. Shock Marketing Tactics - Using extremes to get attention and create buzz around a product or brand can be an effective marketing strategy.
3. Gross-out Comedy Content - There is a market for extreme and off-color humor, which can appeal to certain audiences and generate high levels of engagement.
Industry Implications
1. Entertainment - Companies in the entertainment industry can explore similar marketing strategies to generate excitement about their films or shows.
2. Packaging and Branding - Businesses in the packaging industry can offer creative and unique packaging options to help differentiate and promote their clients' products.
3. Comedy and Entertainment Production - Producers in the comedy and entertainment industry can explore different types of content to appeal to specific audiences and generate buzz around their productions.
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