The Clearasil Tough on Pimples Campaign is Youthful and Nostalgic
Meghan Young — May 25, 2012 — Marketing
References: miamiadschool & ibelieveinadv
It looks like there is a new character in the Archie comic series, as shown in the Clearasil Tough on Pimples ad campaign. Granted, this character is more of a blemish on the franchise than anything else. It is a good thing the campaign is fun, nostalgic and youthful. It appeals to both teenagers and adults since the former will appreciate the context while the latter will be inspired to reminisce about their past. Although Clearasil targets the adolescent crowd, grownups suffer from zits as well.
The Clearasil Tough on Pimples ad campaign was conceived and executed by the Miami Ad School Europe, which is based in Berlin, Germany. An impressive campaign for students, it was art directed by Vanessa Krchova and Brian Cheung and faithfully illustrated by artist Jarett Fajardo.
The Clearasil Tough on Pimples ad campaign was conceived and executed by the Miami Ad School Europe, which is based in Berlin, Germany. An impressive campaign for students, it was art directed by Vanessa Krchova and Brian Cheung and faithfully illustrated by artist Jarett Fajardo.
Trend Themes
1. Comic-inspired Ads - Using comic book illustrations and characters in advertising campaigns to appeal to a broad age range and create a fun, nostalgic brand image.
2. Youthful and Nostalgic Ads - Creating ad campaigns that appeal to both adolescent and adult audiences by tapping into feelings of nostalgia and using fun and relatable imagery.
3. Targeting Adult Skin Care Needs - Developing skincare products and advertising campaigns that acknowledge the fact that adults can still suffer from skin problems, such as acne and breakouts.
Industry Implications
1. Advertising - Innovative advertising agencies could create ads that use fun and nostalgic imagery to appeal to a broad age range and create positive brand associations.
2. Skin Care Products - Developing skincare products specifically targeted towards adults that address common skin problems such as acne and breakouts, and acknowledging that these problems affect people of all ages.
3. Illustration and Design - Opportunities for illustrators and designers to create fun and nostalgic imagery for advertising campaigns, particularly those aimed at appealing to a broad audience encompassing both teens and adults.
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