Pine-Sol's Cleaning Ad Shows Home Furnishings Taking Care of Themselves
Laura McQuarrie — October 15, 2014 — Marketing
This funny cleaning ad series shows various home furnishings making sure that they keep themselves clean, including a tub bathing itself in a tub, and a floor tile scrubbing other floor tiles.
These colorful ads simply note that it helps to keep these items clean, but the pictures seem to suggest that it's almost like the furnishings are able to keep themselves neat and tidy. Although the inanimate objects have been personified and they don't have any facial features, the playful illustrations are still loaded with personality and charm. The ads are simple and fun, showing off just how versatile the Pine-Sol cleaner can be when it is used in the home—if only your bathtub and floors could really scrub themselves clean as these images show.
These colorful ads simply note that it helps to keep these items clean, but the pictures seem to suggest that it's almost like the furnishings are able to keep themselves neat and tidy. Although the inanimate objects have been personified and they don't have any facial features, the playful illustrations are still loaded with personality and charm. The ads are simple and fun, showing off just how versatile the Pine-Sol cleaner can be when it is used in the home—if only your bathtub and floors could really scrub themselves clean as these images show.
Trend Themes
1. Self-cleaning Trend - The growing demand for self-cleaning products is opening opportunities to companies that specialize in developing technology that allows consumers to keep their homes clean and organized with minimal effort.
2. Personification Advertising Trend - The trend of personifying inanimate objects in advertising campaigns is creating opportunities for brands to create engaging, humorous ads that are memorable and shareable on social media.
3. Versatile Cleaning Products Trend - The trend of versatile cleaning products that can be used across different surfaces and items in the home is creating opportunities for companies to develop and market multi-purpose cleaning solutions.
Industry Implications
1. Home Cleaning Industry - The home cleaning industry can leverage the self-cleaning trend and develop innovative products such as self-cleaning surfaces and objects that could save consumers time and effort.
2. Advertising Industry - The advertising industry can take advantage of the personification trend and develop creative campaigns that resonate with consumers and make them remember and share the message.
3. Cleaning Products Industry - The cleaning products industry can capitalize on the versatile cleaning products trend by developing multi-purpose cleaners that address the needs of busy consumers who want efficient and effective solutions for multiple surfaces in their homes.
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