Dar Baklava Created a Better-For-You Version of a Middle Eastern Treat
Laura McQuarrie — November 26, 2024 — Lifestyle
References: darbaklava & foodbusinessnews.net
Dar Baklava specializes in creating high-protein, low-sugar handmade baklava bites, bringing a healthier version of a Middle Eastern treat to American consumers. Since traditional baklava is packed with sugar, preservatives and syrups that leave snackers feeling poorly with sticky fingers, Dar Baklava reinvented the experience without the high fructose corn syrup, preservatives and additives.
The clean snack is powered by premium nuts and features simple ingredients like flour, sugar, cornstarch, butter and milk to create indulgent yet well-balanced varieties like Pistachio, Cashew and Walnut. The brand's snackable baklava called Snacklava is available in slim boxes that protect the beautifully layered bites until they're ready to eat.
“Baklava usually has a lot of syrup that is usually drenching and soaking so it’s soggy when you bite through it,” says founder Sherif Badawy, “That’s why we came up with the slogan ‘no sticky fingers’ so you can bite through it and hold it on a walk or traveling without needing to wash your hands.”
The clean snack is powered by premium nuts and features simple ingredients like flour, sugar, cornstarch, butter and milk to create indulgent yet well-balanced varieties like Pistachio, Cashew and Walnut. The brand's snackable baklava called Snacklava is available in slim boxes that protect the beautifully layered bites until they're ready to eat.
“Baklava usually has a lot of syrup that is usually drenching and soaking so it’s soggy when you bite through it,” says founder Sherif Badawy, “That’s why we came up with the slogan ‘no sticky fingers’ so you can bite through it and hold it on a walk or traveling without needing to wash your hands.”
Trend Themes
1. Clean-label Confectioneries - Increasing consumer concern over preservatives and additives has led to a rise in demand for clean-label confectionery products.
2. Protein-rich Snacks - The introduction of high-protein ingredients into traditional treats, such as baklava, is transforming the snacking landscape.
3. Portable Indulgence - On-the-go consumers are seeking indulgent snacks that are both convenient and mess-free, creating a new category of portable indulgences.
Industry Implications
1. Health-conscious Confectionery - Developments in healthier versions of traditional sweets indicate a growth opportunity in the health-conscious confectionery market.
2. Functional Foods - The fusion of traditional snacks with functional ingredients like protein presents a burgeoning opportunity within the functional foods sector.
3. Travel-friendly Foods - Expansion in the travel-friendly food industry is being driven by consumer demand for snacks that are easy to consume on the go without mess.
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