Citizen Kind is a Staffing Agency That Only Caters to Vegans
Grace Mahas — July 26, 2019 — Social Good
References: citizenkind & vegnews
With veganism gaining popularity worldwide, entrepreneur Emma Osborne decided to launch Citizen Kind, an all-vegan staffing agency that helps vegans find work opportunities. Osborne was frustrated she had to work with businesses that did not share her values and created Citizen Kind to bridge the gap to connect like-minded individuals.
“Being vegan is still considered an extreme choice even now, and so I wanted to help normalize a compassionate lifestyle by opening up opportunities in sustainable companies to those consciously reducing their impact on the planet,” Osborne said. The company works with e-commerce firms, nonprofits, investment firms, tech startups, and vegan food brands across the United Kingdom. Citizen Kind's next steps are to being operating in Asia, the United States, and Europe by 2020.
“Being vegan is still considered an extreme choice even now, and so I wanted to help normalize a compassionate lifestyle by opening up opportunities in sustainable companies to those consciously reducing their impact on the planet,” Osborne said. The company works with e-commerce firms, nonprofits, investment firms, tech startups, and vegan food brands across the United Kingdom. Citizen Kind's next steps are to being operating in Asia, the United States, and Europe by 2020.
Trend Themes
1. Vegan-oriented Staffing Agencies - Creating staffing agencies that cater specifically to a certain lifestyle or ethical belief, such as veganism, presents opportunities to connect like-minded individuals and promote ethical practices in various industries.
2. Ethical Business Practices - The rise of veganism has sparked interest in ethical business practices, such as sustainability and conscious reduction of impact on the planet, and businesses should consider incorporating such practices to attract and retain employees and customers alike.
3. International Expansion of Veganism - As veganism continues to grow in popularity worldwide, there is a need for businesses to expand globally and tap into new markets that are seeking vegan-oriented products and services.
Industry Implications
1. Staffing and Recruitment - The move towards niche staffing agencies, such as vegan-specific staffing agencies, presents an opportunity for businesses to recruit employees that align with their values and mission.
2. E-commerce - E-commerce firms are presented with an opportunity to attract and retain vegan customers by incorporating sustainable practices and offering vegan products.
3. Food and Beverage - The rise of veganism and the demand for vegan products and services presents an opportunity for food and beverage companies to invest in and promote plant-based, sustainable alternatives.
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