A Viral Tweet Inspired Shuckin' Shack's Cinnamon Toast Crunch Shrimp
Laura McQuarrie — March 27, 2021 — Lifestyle
References: theshuckinshack & restaurantmagazine
A tweet from a man allegedly finding shrimp tails in a box of cereal inspired Cinnamon Toast Crunch Shrimp Shuckin' Shack to create Cinnamon Toast Crunch Shrimp. Shuckin’ Shack CEO Jonathan Weathington says, "As we heard about the story and watched the flurry of tweets unfold, we decided to have some fun with it. Mostly, we were curious if it would even taste good.”
The dish takes the form of double battered fried shrimp made with buttermilk, flour and Cinnamon Toast Crunch and it's served with a side of Sweet Thai Chili sauce. Although the creation was meant to be purely fun and exploratory, customers can purchase the secret menu item for a limited time at the Wilmington, North Carolina location.
The dish takes the form of double battered fried shrimp made with buttermilk, flour and Cinnamon Toast Crunch and it's served with a side of Sweet Thai Chili sauce. Although the creation was meant to be purely fun and exploratory, customers can purchase the secret menu item for a limited time at the Wilmington, North Carolina location.
Trend Themes
1. Cereal-inspired Dishes - There's an opportunity to explore new menu items inspired by viral food-related tweets.
2. Unconventional Food Combinations - Combining unexpected ingredients can lead to innovative and unique dishes that will excite customers.
3. Limited-time Secret Menu Items - Creating exclusive menu items for a limited time can create buzz and encourage customers to try something new.
Industry Implications
1. Restaurant - Restaurants can capitalize on viral food trends to attract new customers and increase sales.
2. Food and Beverage - New food combinations can lead to product development and offer consumers unique and exciting options.
3. Marketing - Social media trends can inspire creative marketing campaigns that help businesses stand out from competitors.
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