This Cinchona-Flavored Gin Will Donate Its Proceeds to 'Malaria No More UK'
References: masterofmalt & thedrinksbusiness
Maverick Drinks created the '1897 Quinine Gin' to aid and support the charity called Malaria No More UK. This gin was created on the basis that its proceeds will help fight the deathly disease known as malaria.
This particular gin was created and named after scientist Sir Ronald Ross, who is responsible for discovering malaria parasites in mosquitoes in 1897. Since then, the quinine ingredient has been a valuable aid in fighting the malaria disease and maintaining people's health. The gin itself boasts the strong flavor of cinchona bark. In addition, the gin also contains various botanicals such as juniper, coriander and grapefruit.
This tasty gin is an appropriate tribute in the fight against a life-threatening disease. In order to make a valuable contribution to the Malaria No More UK charity, this brand will donate 50 percent of its sales.
This particular gin was created and named after scientist Sir Ronald Ross, who is responsible for discovering malaria parasites in mosquitoes in 1897. Since then, the quinine ingredient has been a valuable aid in fighting the malaria disease and maintaining people's health. The gin itself boasts the strong flavor of cinchona bark. In addition, the gin also contains various botanicals such as juniper, coriander and grapefruit.
This tasty gin is an appropriate tribute in the fight against a life-threatening disease. In order to make a valuable contribution to the Malaria No More UK charity, this brand will donate 50 percent of its sales.
Trend Themes
1. Combating Malaria with Gin - The creation of gin products that donate proceeds to malaria charities presents an opportunity for businesses to participate in social impact initiatives while catering to consumers' interests in both health and cocktail culture.
2. Quinine-infused Spirits - With the historical importance of quinine in treating malaria, the infusion of this ingredient into spirits offers an innovative way for distilleries to utilize medicinal elements in their products and tap into the growing trend of functional beverages.
3. Charitable Collaborations - Partnerships between alcohol brands and charitable organizations, like Malaria No More UK, provide an avenue for businesses to align with important causes and attract socially-conscious consumers, while also generating revenue for the charity.
Industry Implications
1. Alcohol - The alcohol industry can explore opportunities in creating specialty gin products, infused with ingredients like quinine, to support charitable causes like combating malaria and tap into consumer interest in unique and meaningful drinking experiences.
2. Health and Wellness - The health and wellness industry can examine the potential of quinine-infused products, such as gin, as a novel functional beverage category that combines medicinal properties with the enjoyment of alcoholic beverages.
3. Charity and Nonprofit - Charities and nonprofits can seek collaborations with alcohol brands to create special edition products, like the '1897 Quinine Gin,' allowing them to raise funds and awareness for their cause while offering consumers a tangible way to support their mission.
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