Wildleaf Makes Craft Tonic with Wormwood and Quassia Amara
Laura McQuarrie — November 1, 2023 — Lifestyle
References: wildleafdrinks & beveragedaily
Tonics are typically made with quinine but Wildleaf opted for an alternative botanical blend to create tonics with a gentler, more approachable taste and less sugar. These clean-tasting, herbaceous craft tonics make the most of an ingredient that's prized in North Africa, wormwood, also known as wildleaf. The brand's award-winning premium North African craft tonics combine wormwood with quassia amara to uniquely enhance the drinking experience.
With less sugar needed to balance out the bitter flavors usually found in tonic, Wildleaf works well with a variety of drinks and helps consumers keep their sugar intake low. What's more, these tonics are imbued with the beneficial properties of wormwood and come in at a maximum of 42 calories. Wildleaf's four mixers include two refreshing tonics, a ginger ale and a club soda.
With less sugar needed to balance out the bitter flavors usually found in tonic, Wildleaf works well with a variety of drinks and helps consumers keep their sugar intake low. What's more, these tonics are imbued with the beneficial properties of wormwood and come in at a maximum of 42 calories. Wildleaf's four mixers include two refreshing tonics, a ginger ale and a club soda.
Trend Themes
1. Alternative Botanical Blends - Wildleaf opts for an alternative botanical blend to create tonics with a gentler, more approachable taste and less sugar.
2. Clean-tasting Craft Tonics - Wildleaf's clean-tasting, herbaceous craft tonics make the most of an ingredient that's prized in North Africa, wormwood.
3. Low Sugar Mixers - With less sugar needed to balance out the bitter flavors usually found in tonic, Wildleaf helps consumers keep their sugar intake low.
Industry Implications
1. Beverage Manufacturing - The alternative botanical blends used by Wildleaf in their tonics can disrupt traditional beverage manufacturing by providing a gentler taste and reduced sugar content.
2. Craft Cocktail Bars - Wildleaf's clean-tasting craft tonics, infused with wormwood, present an opportunity for craft cocktail bars to experiment with new flavor profiles and enhance the drinking experience.
3. Health and Wellness - Wildleaf's low sugar mixers, infused with beneficial properties of wormwood, align with the health and wellness trend by offering consumers an option with reduced sugar and fewer calories.
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