Chungjungone's Stunt Turns Mall-Goers into Master Chefs
Laura McQuarrie — August 20, 2014 — Marketing
References: chungjungone & creativeguerrillamarketing
Although the 'Tasting' campaign for Chungjungone is in Korean, for the stunt that was filmed, it's easy enough to see what's going on. A small table is set up in a mall, where people are invited to come up and try the beverages and dressings. While consumers are distracted, photos of them are taken and manipulated to make them seem like contestants of a cooking show.
In a matter of moments, a huge curtain drops, there's an audience and a panel of judges that's ready to try the foods that have been seasoned by the consumer just moments ago. Of course, all of the judges are in approval, but it is a lot for these unsuspecting mall-goers to take in, since everything came together so quickly and seemingly out of nowhere.
In a matter of moments, a huge curtain drops, there's an audience and a panel of judges that's ready to try the foods that have been seasoned by the consumer just moments ago. Of course, all of the judges are in approval, but it is a lot for these unsuspecting mall-goers to take in, since everything came together so quickly and seemingly out of nowhere.
Trend Themes
1. Spontaneous Food Competitions - Opportunity for brands to create engaging and interactive experiences by organizing spontaneous food competitions in public spaces.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can leverage spontaneous food competitions to generate buzz and increase brand awareness.
2. Advertising and Marketing - Advertising agencies can incorporate the concept of spontaneous food competitions in their campaigns to create memorable and shareable experiences for their clients.
3. Event Planning - Event planners can explore the idea of incorporating spontaneous food competitions as a unique and entertaining element in their events.
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